Pacific Cycle, a division of Dorel Industries Inc., together with one of the world’s best BMX Freestyle riders and founder of Hoffman Bikes Mat Hoffman, have partnered to expand Hoffman’s complete line of bikes specifically for the Independent Bike Dealer (IBD) channel. The line recently debuted during the Taipei Cycle Show. This addition of quality products to an already incredible collection of bikes only furthers Hoffman’s commitment to the support of the IBD.
Global distributors, who serve the IBDs, were on-site to view the new bikes which include the Bama, Crucible, Imprint, Immersion, Seeker, and Lady Luck. The Bama and the Lady Luck are two of the Hoffman team’s signature rides ridden by Seth Kimbrough and Ben Hennon respectively. Prices of the bikes range from $200 to $500. In addition to new styles, there is also a full range of parts and accessories such as frames, forks, bars, seats, grips, stems, and pedals.
While in Taipei, distributors were excited to see the next generation of Hoffman.They also had the opportunity to meet and speak with Mat. “This is a total line refresh. I’m really stoked on what’s been created,” he said. “I hope these bikes keep kids riding. This line is for all athletes from kids just starting out in BMX to our pro team like Jeremy Hrabal, Mikey Babbel, Zack Warden, Trent McDaniel, Morgan Wade, Dylan Sparkman, and Seth Kimbrough and Ben Hennon who have signature bikes.”
Pacific Cycle is thrilled about its continued partnership with Hoffman Bikes. “Hoffman stands for the accessibility of bicycles,” said Jeff Rogers, Global General Manager, Pacific Cycle. “At Pacific Cycle, we seek to do the same, ensuring everyone has access to our innovative product offerings. Our brand ideals align perfectly.”
Hoffman’s new bikes will now be available globally in more regions than ever before, reaching more riders than ever.
Pacific Cycle, a division of Dorel Recreational/Leisure (R/L) encompasses several powerhouse brands including Schwinn, Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax, Powerlite, and Roadmaster.
