SGB Update Footwear

Reebok Secures India Licensee

Aditya Birla Fashion and Retail Ltd (ABFRL) has signed a long-term licensing agreement with Authentic Brands Group (ABG) to distribute and sell Reebok products in India and other ASEAN (Southeast Asian) countries.

Signa Sports United Goes Public On New York Stock Exchange

Signa Sports United (SSU), the Berlin-based sports e-commerce and technology platform, completed its previously announced business combination with Yucaipa Acquisition Corporation. The combined company will operate as Signa Sports United and its common stock will begin trading under the symbol “SSU” on the NYSE.

Nike Puts Global Media Account Under Review

Nike is reportedly conducting a full review of its media accounts, according to Advertising Age. The company has not run a global media review of this scale in more than a decade.

USA Cycling Announces New Chief Marketing Officer

USA Cycling announced that Erika Lehman will take on the chief marketing officer role in the Colorado Springs office. She comes off a growth-focused leadership role at US Figure Skating.

Prince Secures New Footwear Partner

Prince, the racquet sports and lifestyle brand owned by Authentic Brands Group (ABG), has partnered with Pajar Canada, to launch lifestyle footwear.

Caleres Debt Ratings Upgraded

Moody’s Investors Service upgraded Caleres, Inc.’s debt ratings, reflecting Caleres’ earnings growth coming out of the coronavirus pandemic as well as governance considerations, specifically recent debt repayment.

Gildan Activewear Announces Acquisition Of Frontier Yarns

Gildan Activewear Inc. announced that, through one of its wholly-owned subsidiaries, it has acquired 100 percent of the equity interests of Phoenix Sanford, LLC, the parent company of Frontier Yarns for a total cash consideration of approximately $168 million.

Nike Acquires RTFKT

Nike Inc. announced the acquisition of RTFKT, a London-based crypto fashion brand.