LIV Golf Investments, led by retired professional golfer Greg Norman, announced that it has appointed Monica Fee and Lily Kenny as senior vice president, global head of partnerships and head of strategy, respectively. Both will transition into their new roles with LIV Golf Investments immediately, reporting to Chief Commercial Officer, Sean Bratches.
“I am very pleased to welcome Monica and Lily to LIV Golf Investments to help lead our company’s ambitious plans to expand our global corporate presence and grow the game of golf around the world,” said Bratches. “This is an exciting time for all of us as we grow our team, and the appointment of Monica and Lily is the latest show of force of how we are strengthening the commercial arm of the business.”
Fee previously served as a property sales agent at CAA Sports, representing many of the top sports properties for naming rights opportunities and global sponsorship. In 2017, she was recognized by Adweek as one of the most powerful women in sports. In her new role at LIVE Golf Investments, Fee will be tasked with identifying key partners that share the company’s vision for establishing platforms to grow the sport of golf worldwide.
“I look forward to bringing my creativity and sponsorship expertise to the LIV Golf Investments team, helping to grow the game and link leading brands to a new global sports property,” said Fee. “It is an honor to join Sean’s team and be part of something truly groundbreaking in the world of sport.”
Kenny joins the company from Amazon where she played an integral role in its entertainment space over the last five years, most recently leading the international expansion strategy and the launch of Amazon’s ad-supported video service, IMDb TV, in the United Kingdom. In her new role, Kenny will be responsible for advising on strategic decisions across the company’s commercial operations.
“The game of golf has immense potential for growth, and I am eager to leverage my expertise and tap into the game’s true potential,” said Kenny. “It is an exciting time to join the LIV Golf Investments leadership team as we work to push boundaries and deliver a new experience to professional golfers and fans alike.”
