SGB Update Apparel
USA Triathlon Expands Partnership With 2XU To Include Cycling Apparel
USA Triathlon announced it is expanding its partnership with 2XU, the endurance sports apparel company, to include cycling apparel through 2021. 2XU has served as the organization’s exclusive compression wear partner and an official training apparel partner since 2015.

Cabela’s Headquarters Employees Receive Buyouts
The remaining employees at Cabela’s former headquarters in western Nebraska have received buyout offers, according to a report from World-Herald. The report indicated it’s not clear how many positions in Sidney, NE will be eliminated.

Asos Launching First Activewear Line
Asos.com, the British online fashion and beauty store, is launching its first activewear line.

New Balance To Sponsor North Melbourne
North Melbourne has welcomed New Balance as an official partner for the 2018 season.

Adidas’ 747 Warehouse St. Features Pharrell Williams And Alexander Wang
This weekend, Adidas rolled out an epic line-up of events including musical performances, celebrity appearances and limited edition sneaker drops during the Adidas 747 Warehouse St. two-day festival celebrating basketball culture in downtown Los Angeles.
NBS Honors Dunham’s Ken Meehan
Nation’s Best Sports (NBS) awarded Ken Meehan, president of Dunham’s Sports, with the NBS Lifetime Achievement Award.

Outdoor & Recreation Drives Newell Brands’ Play Segment Growth In Q4
Newell Brands reported sales in its Play segment climbed 6.6 percent in the fourth quarter. Core sales grew 5.4 percent, reflecting strong growth on Coleman, Contigo, Marmot and Team Sports partially offset by declines on Fishing.
WSL Will Not Hold Billabong Pipe Masters In 2019
The World Surf League announced that it will not hold the Billabong Pipe Masters Surf Meet on Oahu in 2019. WSL has been seeking to change the dates on its requested dates of two of its tournaments — the Billabong, which historically has run in December, and the Volcom Pipe Pro, which is held in January.

VF Reports Better-Than-Expected Fourth Quarter
VF Corp. reported better-than-expected results in the fourth quarter as revenue increased 12 percent, or 10 percent currency neutral, driven by broad-based strength across VF’s international and direct-to-consumer platforms, Outdoor & Action Sports coalition and Workwear businesses. On a currency-neutral basis, Vans’ global sales soared 35 percent, The North Face added 6 percent and Timberland increased 8 percent
New Balance Partners With Wellness Workdays
Wellness Workdays, a leading provider of corporate wellness programs, has been selected by New Balance to implement the next phase of the company’s corporate wellness initiative.
Lululemon Founder Sells Shares
Lululemon Athletica Inc. founder Chip Wilson sold 2.75 million shares, according to a regulatory filing.
REI Co-op Again Makes Fortune 100 Best Companies To Work For List
For the 21st consecutive year, REI was recognized as one of the nation’s top employers, ranking 43 on Fortune’s “100 Best Companies to Work For” list.
Billabong Sets Shareholder Vote For Merger
Billabong International Limited said it will hold a shareholder meeting on March 28 to vote on its merger with Boardriders Inc.

Fanatics Seeing Surge In Team USA Sales
Fanatics said Thursday it has seen an 80 percent increase in Team USA merchandise sales in the five days since the Opening Ceremony versus five days after the Sochi Opening Ceremony.

Amer Sports Adds Leadership In Team Sports And Outdoor Sales
Amer Sports Corp. promoted Dave Marrinan to national sales director, Team Sports, and Jon Hanson to national sales director, Outdoor.