SGB Update Apparel

VF Corp. Appoints Steve Murray VP, Strategic Projects

VF Corp. appointed Steve Murray, former president of Vans, to the new position of vice president, strategic projects. Murray initial focus will include elevating The North Face brand’s footwear product strategy, and supporting the successful integration of the Altra brand into VF and the extension of its technical footwear capabilities into VF’s outdoor footwear platform.

Nike Extends NFL Deal

The National Football League and Nike announced an extension to their on-field rights partnership for another eight years. The new deal will take place when the current one expires in 2020 and will run through 2028.

Billabong Shareholders Approve Boardriders Acquisition

Boardriders, Inc., the parent of Quiksilver, Roxy, and DC Shoes brands, announced that the shareholders of Billabong International Limited have approved Boardriders’ proposed acquisition of Billabong.

Lululemon’s Q4 Earnings, Revenue Surpass Expectations

Lululemon Athletica Inc. reported earnings and revenue for the fourth quarter that easily surpassed Wall Street expectations and its revised guidance. The company’s reported adjusted diluted earnings per share were $1.33 while revenue was $928.8 million, above expectations of $1.27 and $912 million.

Adidas Signs Aaron Judge

Adidas announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York Yankees. Judge had been with Under Armour.

SFIA Topline Report: Casual Participation Up, Core Participation Down

Americans continue to engage in a wide range of physical activities but with less regularity than in previous years, according to the 2018 SFIA Topline Participation Report, released today. Casual participation is growing, while core participation is declining, according to the report.

Antigua Group’s Gary Chittenden Earns PGA New York Region Sales Honor

The Antigua Group Inc., a designer and marketer of golf and sports apparel under the Antigua brand, has announced that Gary Chittenden has been named 2017 Northwestern New York Section PGA Sales Representative of the Year. Chittenden represents Antigua in the upstate New York and western New York sales area. He will receive his award […]

Nike Again Ranks As Most Valuable Apparel Brand

Nike again led Brand Finance’s annual listing of the world’s most valuable apparel brands, although it lost some value since last year. Rounding out the top ten were H&M, Zara, Adidas, Hermes, Louis Vuitton, Cartier, Gucci, Uniqlo and Rolex.