SGB Update Apparel

Columbia Sportswear To Acquire Remaining Interest In China Joint Venture

Columbia Sportswear Company announced the intent to acquire the remaining 40 percent interest in Columbia Sportswear Commercial (Shanghai) Company, the joint venture that the company currently operates in China with Swire Resources Limited, a subsidiary of Swire Pacific Limited.

University Of Washington Switches From Nike To Adidas

University of Washington athletic officials announced plans for a 10-year agreement to make Adidas the official athletic footwear and apparel partner of the Huskies through June of 2029. The university had been wearing Nike for 20 years.

Volcom Hits The Selling Block

Kering said it plans to sell its Volcom, the action sports brand, to focus purely on luxury goods.

Nike Slips, Adidas Gains In Piper Jaffray’s Teen Survey

According to Piper Jaffray Companies’ 35th semi-annual Taking Stock With Teens survey, Nike dominated teen spending among brands but saw some eroding mindshare. Adidas climbed further, hitting a new peak in mindshare.

Adidas Partners With Lean In To Promote Equal Pay For Women

Lining up with Equal Pay Day held on April 10, Adidas and sister brand, Reebok, are partnering with Lean In, the movement founded by Facebook chief operating officer Sheryl Sandberg to encourage gender equality in the workplace and support equal pay.

Camber Outdoors Welcomes 15 new Corporate Partners In Q1

New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.

Nike Acquires Israeli Computer Company

Nike Inc. acquired Invertex Ltd., a fashion-tech company providing scan-to-fit shopping platforms powered by 3D and deep-learning, to strengthen the company’s digital technology and talent as part of Nike’s Consumer Direct Offense.

Adidas Outdoor Opens New Office In Golden, CO

Adidas Outdoor announced the opening of a new office in the American Mountaineering Center in Golden, CO that will serve as a Rocky Mountain area showroom and center for key sales operations.