SGB Update Apparel
Lacoste Partners With IOC
Lacoste will launch an exclusive Olympic Heritage lifestyle apparel collection as part of a new partnership with the International Olympic Committee (IOC).
Gander Outdoors Prepares For Grand Opening In Eau Claire
Gander Outdoors, formerly known as Gander Mountain, is now open in Eau Claire, WI.
L.L.Bean Launches First-Ever Outdoor Coworking Space
L.L.Bean has partnered with leading coworking provider, Industrious, to launch an initiative to bring more outdoor time into the workday with the introduction of “Be an Outsider at Work.”
Fleet Feet Selects Fish Consulting For PR
Fleet Feet tapped Fish Consulting as the company’s public relations agency of record to lead the brand’s communications strategies.
Columbia Sportswear Partners For Litter Control Pilot Project
Columbia Sportswear Company and the Oregon Department of Transportation have teamed up to clean up Highways 26 and 405. A new pilot program to supplement litter removal along the Sunset Highway was funded by Columbia Sportswear CEO Tim Boyle.
Foot Locker Partners With NBA Draft Prospects On Campaign
Foot Locker partnered with NBA draft picks Trae Young and LiAngelo Ball on an integrated marketing campaign.
Nike Drops Apparel Line After US Naval Academy Dispute
Nike pulled an apparel collection line done in collaboration with Los Angeles-based Undefeated after being accused of copying the US Naval Academy’s coat of arms.
Puma Leaps Back Into Basketball
Marking its return to basketball in a big way, Puma announced the signing of Deandre Ayton, widely expected to be the number-one pick in Thursday’s NBA Draft, to an multi-year endorsement deal. Puma also honored basketball legend Walt “Clyde” Frazier with a lifetime contract and hired Jay Z as creative director to help guide basketball marketing.
NRI Distribution Names Jason Brooks GM, NRI East
NRI Distribution has hired Jason Brooks as general manager, NRI East. Brooks will be based in Montreal and lead NRI’s East Coast operations.
Gearhead Outfitters To Open In Tulsa, OK
Gearhead Outfitters has opened the company’s 11th store at Utica Square in Tulsa, OK.
JD Sports And Finish Line Complete Merger
The Finish Line Inc. and JD Sports Fashion Plc announced that they have completed their merger.
Untuckit Announces Drew Brees As New Investor
Untuckit, the apparel brand, announced the company’s newest investor, Drew Brees, the quarterback of the New Orleans Saints and entrepreneur.
CrossFit Sues Reebok For Breach Of Contract
CrossFit Inc. filed a lawsuit against its exclusive licensing partner Reebok. The dispute stems from a change Reebok made in how it calculates royalties
Iconix’s CEO Resigns
Iconix Brand Group, Inc. announced that Peter Cuneo, executive chairman of the board of directors, will serve as interim CEO, effective immediately. John Haugh has resigned as chief executive officer, president and a member of the board to pursue other opportunities, also effective immediately.
Revolve Looking To Go Public
Revolve, the Los Angeles-based high-end apparel e-tailer, is planning an initial public offering of shares for late 2018, according to various reports.
