SGB Update Apparel
Southern Wesleyan Announces Partners With Adidas And Vision Sporting Goods
Southern Wesleyan University, based in Central, SC, said Adidas would become the official outfitter of the Warriors beginning with the 2019-20 academic year. Vision Sporting Goods will design and service the athletic department exclusively.
Puma Golf Expands Relationship With Arnold Palmer
Puma Golf and Arnold Palmer Enterprises announced a multi-year partnership to design, develop and distribute co-branded apparel, footwear and accessories, that will honor the legendary golfer’s legacy for years to come.
Urban Outfitters’ Q4 Earnings Tops Wall Street’s Target
Urban Outfitters Inc. reported income on an adjusted basis rose 20.2 percent to $90.2 million, or 83 cents a share, from $75.0 million, or 69 cents, a year ago. Wall Street’s consensus estimate was 78 cents.
Eastern Tennessee State Partners With Nike And BSN Sports
Eastern Tennessee State said Nike and BSN Sports have partnered to become as the official apparel, footwear & equipment provider for Buccaneer athletics.
Sequential Brands Posts Loss In Q4
Sequential Brands Group, the parent of And1, Avia and Gaiam, reported a loss of $2.2 million in the fourth quarter ended December 31. Adjusted for a change in accounting methods, sales were up 6.4 percent.

Three Sentenced In College Basketball Recruiting Scandal
Former Adidas executive James Gatto was sentenced to nine months in prison Tuesday for his role in the widespread college basketball recruiting scandal that has tainted two dozen schools. Co-defendants Merl Code, an Adidas consultant, and basketball middleman Christian Dawkins, each received six months.
Nike Set To Become First Major Sponsor Of Los Angeles 2028
Nike is close to completing a deal to become the the first major sponsor of the 2028 Olympic and Paralympic Games in Los Angeles, according to the Sports Business Journal.
Patagonia Hires Former General Counsel Of EPA
Patagonia said is has hired Avi Garbow, the Environmental Protection Agency’s longest-serving general counsel, as environmental advocie to “ensure we are doing everything we can to protect our planet.”
Utah Cycle Shop Acquired By Robert DeMartini
Park City Bike Demos has been acquired by Robert DeMartini, the former CEO of New Balance who are recently appointed CEO of USA Cycling.

Skateboarding Legend Andy Macdonald Partners With Extract Labs
CBD manufacturer Extract Labs and professional skateboarder Andy Macdonald will be partnering in 2019 to spread knowledge about the benefits of CBD to the action sports community.
Lindsey Vonn Joins Under Armour’s Project Rock
Lindsey Vonn, a long-time Under Armour athlete who recently retired from competitive skiing, will join Team Project Rock alongside fellow Under Armour athlete, Dwayne “The Rock” Johnson, as a global ambassador for the Project Rock collection.
Belle Intl Hires Underwriters For IPO For Sportswear Unit
Belle International, the Chinese footwear retailer, has hired Bank of America Merrell Lynch to help prepare for a Hong Kong listing of its sportswear business this year, sources told Reuters.
Target’s Q4 Comps Climb 5.3 Percent
Target Corp. reported fourth-quarter earnings rose 12.5 percent on an adjusted basis and exceeded Wall Street’s expectations. Fourth quarter comps grew 5.3 percent on traffic growth of 4.5 percent.

Kohl’s Q4 Tops Wall Street’s Targets
Kohl’s Inc. reported better-than-expected earnings and revenue in the fourth quarter and provided an upbeat outlook for 2019. Earnings on an adjusted basis rose 17 percent on lower operating expenses and a 1 percent same-store gain.
Academy Sports To Open New Stores In Terrell and Frisco, Texas
Academy Sports + Outdoors announced that it will be opening new stores in Terrell, TX, and Frisco, TX, this year.