European lifestyle retailer Snipes has acquired KicksUSA and will transition its brand, signage and operations to 62 existing KicksUSA stores along the East Coast.

“With this introduction, we bring the excitement, energy and enthusiasm that the Snipes brand carries from Europe directly to the East Coast,” said Sven Voth, CEO, founder and managing director for Snipes. “Our commitment to keeping trendsetters of all ages up to date with the latest streetwear and sneaker releases is truly our passion – and we are looking forward to extending our unique concept to US customers.”

Music mogul and social media star DJ Khaled will help introduce the customer service-oriented concept at two special events in New York City.

The first signing session event will be hosted on Wednesday, May 22 at 3 p.m. at the Snipes USA East Harlem location at 1852 3rd Avenue.

The DJ Khaled Snipes collection – a line of summer apparel – was introduced across Europe earlier this year. Snipes branded apparel will roll out in select US locations this month.

Snipes has been continually expanding since 1998 with a presence in more than 230 stores in Europe.

Photo courtesy Snipes