SGB Update Apparel
’47 Partners With We Are Nations
Esports retail and merchandise company, We Are Nations, and global sports lifestyle brand, ’47, announced a partnership that will include headwear and other sports merchandise to be developed and sold in the esports space.
Stance Partners With NBA 2K League
The NBA 2K League agreed to a multi-year partnership with Stance to serve as the league’s official sock provider.
Descente To Close North American Skiwear Subsidiary
Descente announced plans to shutter its North American skiwear business by the end of its current fiscal year, which ends Mar. 31, 2020.
Hibbett Sporting Goods Appoints Interim CFO
Hibbett Sporting Goods appointed Christine E. Skold, a CPA, consultant and former executive of Tractor Supply Company, as interim chief financial officer, effective April 26, 2019, according to a regulatory filing.
Mother’s Day Spending Predicted To Hit Record $25 Billion
Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released by the National Retail Federation.

Puma’s Q1 Revenues Climb 15 Percent
Puma SE reported earnings jumped 40.1 percent in the first quarter as sales improved 15.3 percent and gross margins expanded 80 basis points. Sales in the Americas grew 16.3 percent on a currency-neutral basis. Bjørn Gulden, CEO, said: “The first quarter of 2019 was the best quarter Puma has ever seen.”
Adidas Extends Eastern Illinois Sponsorship
Eastern Illinois University agreed to a new five-year apparel contract with Adidas that runs through 2024.
ViewSport Becomes Ironman Sponsor
Ironman has announced a new multi-year global partnership with sports apparel company ViewSport to become the Official Recreational Apparel Partner of Ironman. ViewSport will also be the title sponsor for the Ironman Lake Placid triathlon.
Adidas Extends Kansas Deal Through 2031
The University of Kansas and Adidas announced the extension of their footwear and apparel agreement through 2031. The university said the deal is one of the largest apparel partnerships in college athletics.
Adidas, Reebok and Patagonia top 2019 Fashion Transparency Index
Three sportswear and outdoor brands – Adidas, Reebok and Patagonia – are leading the way on transparency amongst the world’s 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are, Fashion Revolution’s Fashion Transparency Index 2019 revealed.
Burlington Stores Announces Leadership Succession Plan
Burlington Stores Inc., the off-pricer, announced a leadership succession plan. The changes include Michael O’Sullivan, formerly president and COO of Ross Stores, Inc., joining the company as CEO in September.

Lululemon Unveils “Power of Three” Strategic Plan To Accelerate Growth
Lululemon Athletica, which is holding its analyst day on Wednesday, announced a new five-year growth plan that aims to “double men’s, double digital, and quadruple international” revenues. Overall, Lululemon is targeting revenue growth in low teens over the next five years.
Nike Announces Dr. John C. Lechleiter’s Retirement From Board
Nike Inc. announced that Dr. John C. Lechleiter, a director of the company since 2009 and former chairman, president and chief executive officer of Eli Lilly and Company, has decided to retire and will not stand for re-election to the board of directors of Nike Inc. at the September 2019 Annual Meeting of Shareholders.
Kohl’s To Accept Amazon Returns At All Stores
Kohl’s announced that all Kohl’s stores will be accepting free, unpackaged returns for Amazon customers starting in July.

Saucony Appoints Shawn Hoy As VP Of Product
Saucony, a division of Wolverine Worldwide Inc., announced the appointment of Nike veteran Shawn M. Hoy to vice president of global product, effective immediately. In his new role, Hoy will be responsible for guiding Saucony’s global brand footwear and apparel strategies, including design, development, and product innovation.