SGB Update Apparel
Nike And Jordan To Outfit Basketball Africa League
The Basketball Africa League (BAL) announced Nike and Jordan Brand will be the exclusive outfitter of the new professional league featuring 12 club teams from across Africa and scheduled to begin play in March 2020.
HanesBrands’ Q2 Boosted By Double-Digit Activewear Growth
HanesBrands delivered strong Q2 results at the high end of guidance for net sales, operating profit and EPS. Total sales were up 3 percent, led by gains of more than 50 percent at the Champion brand.
Delta Apparel’s Q3 Boosted By DTG2Go And Salt Life
Delta Apparel Inc. reported earnings improved 6.5 percent in the fiscal third quarter ended June 29 as sales advanced 6.3 percent. The sales gains were led by the DTG2Go digital print business and the Salt Life lifestyle brand.
Puma Lifts Full-Year Outlook On Robust Q2 Revenue Gains
Puma slightly raised its full-year guidance after reporting second0-quarter earnings rose 59.8 percent. Revenues increased 15.7 percent on a currency-adjusted basis. The gains were led by the Asia-Pacific region, up 21.6 percent, closely followed behind by the Americas, 19.7 percent. EMEA sales grew 8.4 percent currency neutral.
Athleta Signs First Sponsored Athlete
Athleta and Allyson Felix are joining forces to empower women and girls through sports. In a wide-reaching partnership, Allyson, one of the most decorated track and field athletes in U.S. history, will become Athleta’s first-ever sponsored athlete.
Adidas To Sponsor Boca Juniors
Adidas will replace Nike as the kit sponsor of Boca Juniors beginning in 2020 in a ten-year deal. Nike has been with the Argentina football club for 23 years.
Big 5’s Q2 Earnings Top Guidance
Big 5 Sporting Goods Corp. notched a profit against a loss in the second quarter ended June 30 as same-store sales rose for the third consecutive quarter. Earnings arrived above guidance. Increased traffic in California in June in advance of new ammunition legislation that took effect in July boosted sales in the period.
Jofit Partners With Team USA For 2019 Solheim Cup
Jofit, the maker of women’s golf, tennis and fitness apparel, has signed on as the official apparel sponsor of Team USA in the 2019 Solheim Cup.
Under Armour Posts Q2 Loss, Lowers Outlook For North America
Under Armour Inc. reported a loss of $17 million in the second quarter on modest revenue growth. The loss came in just ahead of Wall Street’s targets while sales were slightly below. Under Armour maintained its guidance for EPS and top-line growth for the year but raised expectations for operating profit growth and reduced growth targets in North America.
Vans Becomes Presenting Sponsor Of World Surfing Games
The International Surfing Association (ISA) said Vans has signed on as Presenting Sponsor for the 2019 ISA World Surfing Games (WSG) in Miyazaki, Japan. The inclusion marks the first time in ISA history that Vans has been associated with the World Surfing Games.
Zumiez Appoints Board Member
Zumiez Inc. appointed Liliana Gil Valletta to the company’s Board of Directors. She co-founded Cien+ and Culturintel, collectively provide business consulting, big-data analytics, and marketing solutions for companies to help successfully turn cultural trends into opportunities for business success.
The Sheckler Foundation Welcomes Chris Joslin As SkateBOARD Member
The Sheckler Foundation welcome Chris Joslin as the newest skateBOARD member. Joslin will be joining Ryan Sheckler, Christian Hosoi, Fabrizio Santos, Manny Santiago, Oscar Loreto Jr., David Reyes and the Sheckler Foundation on its mission to “Be the Change.”
Puma Partners With Manchester City Manager Pep Guardiola
Puma announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of Puma first Manchester City product collection, and underlines both parties commitment to elevate the partnership beyond a traditional sports sponsorship model.
Title Nine Movers And Makers Pitchfest Announces 2019 Finalists
Title Nine, the women’s activewear chain, announced nine women chosen as finalists in its second annual Movers and Makers Pitchfest. The start-up brands they represent include Wild Rye, Kaden Apparel, Sunia Yoga, Mana Threads, Corbeaux Clothing, Anowi Surfwear, Bloom Bras, Em & El Organics and Heroclip.
Sports Direct Sees Annual Sales Dip Excluding Acquisitions
Sports Direct reported revenue increased 10.2 percent in its fiscal year ended April 28, but were down 1.9 percent excluding acquisitions and on a currency-neutral basis.
