SGB Update Apparel
Evolife Partners With Mon Ethos On U.S. Distribution
Evolife Apparel, the Japanese fitness apparel brand, has retained Mon Ethos Pro to support its launch in the United States.
NBA Jersey Sponsorships Netting High Social Media Value
According to computer vision analysis from GumGum Sports, the jersey patch is the biggest sponsor location in-arena on social media for NBA games after Nike’s apparel sponsorship.
Fleet Feet Partners With Brooks On Global Running Day
Fleet Feet is celebrating Global Running Day with its nationwide 5K event, The Big Run.
G-III Apparel’s Q1 Profits Hits High End Of Guidance
G-III Apparel Group Ltd. reported a modest gain in first-quarter earnings that arrived at the upper end of guidance. Sales increased 3.6 percent. The company reaffirmed its outlook for the year.
Skechers Celebrates 20 Years As Public Company
Michael Greenberg, president, Skechers U.S.A. on Tuesday rang the NYSE closing bell to celebrate the company’s 20th year as a public company.
J.C. Penney Appoints GMM, Women’s Apparel
J. C. Penney Company Inc. announced that Victor Ejarque Lopez, formerly at Guess, has been named senior vice president, general merchandise manager for women’s apparel, reporting to Michelle Wlazlo, chief merchandising officer.
Asics Introduces Campaign For Global Running Day
Asics will collaborate with Asics Runkeeper app on a #DearShoes social giveaway and in-app challenge to celebrate Global Running Day (June 5) in the U.S. Events will also be held at nearly 50 U.S. Asics stores and outlets.
Kawhi Leonard Sues Nike Over Logo
Toronto star Kawhi Leonard filed a federal lawsuit against Nike on Monday, claiming the footwear giant copyrighted the “Klaw” logo that he designed without his consent and is now blocking him from using the logo he believes he owns. Leonard, a Nike endorser until 2018, is now endorsed by New Balance.
NFL Partners With Nike On 11-On initiative
In continuation of their commitment to developing the next generation of football athletes, the NFL and Nike announced the Nike 11-On initiative, a scholastic-based, team-oriented, character-building program.
Asics Takes Equity Stake In Aura Vision
Asics Corporation announced that Asics Ventures Corporation, its investment subsidiary, has taken an equity stake in Aura Vision, a startup that provides in-store analytics for offline retailers.
Visa Increases Global Investment In Women’s Soccer
Visa entered a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023.
PVH Completes Acquisition Of Australia Distributor
PVH Corp. completed the acquisition of the approximately 78 percent of the outstanding shares of Gazal Corporation Limited, PVH’s long-term partner in Australia, not previously owned.
USA Triathlon Announces Key Organizational Updates
USA Triathlon announced several key organizational updates, including the election of Jacqueline McCook as president of the USA Triathlon board of directors, and Joel Rosinbum as vice president of the board, becoming the first woman and elite paratriathlete, respectively, to ever hold these positions.
Sherpa Adventure Gear Appoints New Director Of Design
Sherpa Adventure Gear appointed Maria Vlahos as director of design. Preceding arriving at Sherpa, Vlahos held the role of women’s senior designer at Prana since 1999,
HanesBrands Hires Tim Gibson And Jim Dunne To Sales Team
HanesBrands Inc. announced that Tim Gibson has joined the company as director of business development, and Jim Dunne has joined as director of distributor sales.
