SGB Update Apparel

5.11 Tactical To Sponsor Spartan

5.11 Tactical announced its partnership with Spartan, the largest obstacle race and endurance brand in the world. 5.11 is the Official Tactical Gear Partner of the 2019 Spartan Honor Series.

Acushnet Acquires KJUS

Acushnet Holdings Corp., the parent of Titleist and Footjoy, announced the acquisition of KJUS, a premium global ski and golf sportswear company.

Under Armour Partners With North Florida

The University of North Florida, based in Jacksonville, FL and UNF Athletics have entered into a new partnership agreement with Under Armour Inc.

Deloitte: Back-To-School Spending Expected To Show Modest Gain

According to Deloitte’s annual “Back-to-School Survey,” back-to-school spending is expected to increase 1.8 percent to $27.8 billion, averaging $519 per student in households buying clothing, supplies, computers, and electronics for children in grades K to 12.

Sergio Tacchini Announces New Ownership

Sergio Tacchini, the sportswear brand founded in 1966 by Italian tennis player Sergio Tacchini, announced new ownership of its brand assets led by entrepreneur Stefano Maroni, Twin Lakes Capital LLC and B. Riley Principal Investments LLC, a subsidiary of B. Riley Financial Inc.

Patagonia Founder And CEO To Receive Environmental Achievement Award

The Environmental Law Institute (ELI) announced that it will present its 2019 Environmental Achievement Award to Yvon Chouinard, founder of Patagonia, and Rose Marcario, Patagonia’s president and CEO, in recognition of their visionary leadership and outstanding environmental stewardship at Patagonia.

Puma Reinforces PR Team For Europe

Puma has reinforced its European PR team by appointing Gudrun Cämmerer as senior manager PR Europe. She previously worked for Safilo Group.

VF Corp. Appoints Denny Bruce As Dickies Global Brand President

VF Corp. announced the appointment of Denny Bruce, who was most recently EVP of sales, product and marketing at Traeger Pellet Grills, to the position of global brand president, Dickies. Philip Williamson, former CEO of Williamson-Dickie Mfg. Co., will move into a non-operating brand ambassador role.

Nike Partners With Brighton

Nike has re-upped as the kit supplier to the Premier League club Brighton in a three-year extension. 

Umbro Partners With Burnley

Umbro has signed on the replace Puma as the supplier of the Premier League club Burnley in three-year kit deal.