SGB Update Apparel

Backcountry Appoints CFO

Backcountry has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Most recently, Girish served as a principal at TSG Consumer Products, Backcountry’s financial and strategic partner.

Peloton Launches Own Apparel Brand

Peloton announced it is launching Peloton Apparel, the company’s first collection made almost entirely of its own private label products.

Zumiez’s Q2 Sales Expand 7 Percent

Zumiez Inc. reported net sales for the second quarter ended July 31 increased 7.3 percent year over year and 17.6 percent against the second quarter of 2019.

Hibbett Promotes Jared Briskin To Executive Vice President

Hibbett Inc. announced the promotion of Jared Briskin to executive vice president, merchandising; effective immediately. In this new role, Briskin will be responsible for merchandising, planning, allocation, and supply chain.

Eagle Creek Sold To Travis Campbell

VF Corp announced that it has sold Eagle Creek to Travis Campbell, the former president of emerging brands at VF. The sale comes after VF in June had said it planned to cease operations of the travel accessories, luggage and daypack brand by this fall.

Snowbound Festivals Postponed Until 2022

With concern for the health and safety of in-person attendance at this year’s 2021 Snowbound Festivals in Denver, CO (November 5-7) and Boston, MA ( November 19-21) due to a resurgence of COVID-19, the events are postponed until 2022.

Topgolf Debuts In China

Topgolf Entertainment Group and its developer partner, Sports Entertainment Asia Ltd. (SEAL), announced its first Topgolf location in Shanghai, China.