Peloton announced it is launching Peloton Apparel, the company’s first collection made almost entirely of its own private label products.
Previously, Peloton largely partnered with Lululemon, Nike and Adidas to sell its branded product, it sold some limited basics in-store and it released apparel seasonally, online, since 2014.
Its Fall apparel collection includes wear-tested pieces by Peloton instructors, members and non-members and is made using four fabrications priced between $15 to $118.
“I couldn’t be more thrilled to officially launch Peloton Apparel, a brand that has been influenced by our amazing instructors and at its core is centered around supporting our members,” said Peloton’s VP of Apparel, Jill Foley, in a statement. “With each collection, we’re offering reliable pieces that support your sweatiest days, your busiest days, your rest days, and beyond. Our goal with this brand is to enhance our members’ lifestyles, not just one part of their day.”
Photo courtesy Peloton