SGB Update Apparel

Dallas Safari Club Selects Blue Heron

Dallas Safari Club (DSC), an international hunting and conservation organization, has selected Blue Heron Communications of Norman, OK., as its outdoor media relations and marketing communications firm…

UEFA Extends Adidas Agreement

Adidas and UEFA (Union of European Football) announced the extension of their long-term partnership for UEFA EURO 2012(TM) and UEFA EURO 2016(TM), along with all other national team competitions in the period from 2010 to 2017 under UEFA's EUROTOP ba

Industry Vendors See Q2 Sales and Profits Shrink

Vendors in the active sports and outdoor market reversed the trends of the year-ago period and swung into negative territory in just about every measure of financial health in the second quarter. The warning signs of the second quarter last year when pro

Diadora Sale Deal Postponed

The sale of Diadora to the founder of footwear firm Geox SpA has been put on hold until next month by an Italian bankruptcy court. The Italian-based Diadora SpA in June agreed to sell its business to Geox SpA's founder and chairman, Mario Moretti Pol

Puma, Adidas Make PEACE

Employees from long-time industry rivals Adidas and Puma will shake hands for the first time in six decades in support of the peace initiative “PEACE ONE DAY.” As a sign of amicable cooperation, employees of both companies will play football together on

Tough Second Quarter Impacts Sales and Profits

During the second quarter of 2008, the first signs of the coming financial crisis were just beginning to be seen by retailers and vendors. Today, the outdoor industry is living in the reality of a market that is vastly different than it was 12 months ago.

NRF: Retail Sales Up for First Time in Six Months

Retail sales, excluding automobile sales, saw its first gain in six months, a sign consumers may be turning the corner, according to the National Retail Federation. Retail sales rose 0.7% in August over July, but fell 4.3% from the same month last year. T

DPMS Supports NRA Foundation Fundraising

DPMS Firearms, LLC announces its participation in the NRA Foundation's Vendor Direct Ordering Program. The program, designed to enhance the current fundraising efforts of local Friends of the NRA committees, provides firearms to the committees at a s

Pro Tools, J. Wayne Fears Form Partnership

Pro Tool Industries, Inc., Pottstown, Penn. maker of Woodman's Pal line of land clearing tools, has announced the formation of an exclusive branding agreement with author and outdoorsman J. Wayne Fears. Fears will write an extensive line of pocket r

NSSF Launches Campaign to Educate America About “Black Guns”

The National Shooting Sports Foundation has launched a national media campaign designed to correct widespread misperceptions among gun owners and non-gun owners about AR-15-style rifles, also known as modern sporting rifles, according to a recent release

SIA Releases Snow Sports Market Intelligence Report

SIA released the 2009 Snow Sports Market Intelligence Report, a topline review of the snow sports marketplace. The Report provides valuable insight into retail sales and participation trends, demographics for snow sports participants, analysis of the seas

Riddell Launches LightSpeed Should Pads

Riddell announced the launch of its Custom Power LightSpeed Shoulder Pads. The company said LightSpeed Shoulder Pads are up to 20% lighter than conventional offerings…

FINA Approves Swimskins for Open Water

FINA, swimming’s international governing body, said body suits will be allowed in open water events next year. Body suits have been outlawed for pool swimming, but FINA has confirmed that the same rules will not apply to open water swimming…

Fortune Brands Sees Some Stability in Golf Market

Fortune Brands, which owns Titleist, said its golf business outside the U.S. has grown 54% over the last five years as the sport has taken off globally with particular strength in Asia. In the U.S, Bruce Carbonari, Fortune Brands's president and CEO,