Lucy activewear announced the launch of its new website design this month. The new site includes product ratings, social media sharing, and a comprehensive “living lucy” community section.
The new lucy.com offers an enhanced brand experience, featuring a flash homepage with large, inspirational photography set against a “lucy orange' background. Lucy said customers will find a more fluid, interactive shopping experience, stemming from a streamlined navigation and increased functionality. Top navigation and expanded categories allow shoppers to easily locate specific items; shoppers looking for product-specific information can reference ratings and reviews on every product page, and feature set icons that quickly explain lucy's technology.
“The addition of ratings & reviews social media sharing features allow our customers to easily share their lucy faves on a number of platforms,” said Molly Snyder, Web Producer for lucy activewear. “We're also excited to launch the new expanded 'living lucy' community section.” In this section, lucy fans can read exclusive interviews with lucy PROs, watch behind the scenes videos, download imix workout playlists and stay up to date on upcoming lucy events. “Our tagline is 'lucy inspires performance,' and I feel the new site design brings this to life on the web.”
Lucy, which is a division of VF Corp., operates 65 stores.