Golfsmith International Holdings, Inc. announced the official unveiling
of its new 40,000-square foot playground for golfers and tennis players
in Los Angeles and Orange County. The new Golfsmith Xtreme in Irvine is
the largest golf and tennis store in California. Based on the
retailer’s interactive superstore format, Golfsmith Xtreme features an
expansive 9-bay indoor driving range with state-of-the-art launch
monitors and Certified PGA Pro golf instruction from GolfTEC.
Located at 16181 Lake Forest Drive in Irvine, just south of the
Spectrum and the I-5/I-405 split, the new Golfsmith Xtreme also
features a huge indoor putting green and three “virtual reality” custom
fitting studios that match golfers to the clubs that fit their swing.
“We wanted to make our new Irvine store the kind of place golfers and
tennis players don’t want to leave,” said Martin Hanaka, president and
chief executive officer of Golfsmith. “Golfsmith Xtreme in Irvine is
another milestone in our commitment to activity-based retail, and to
expanding our retail footprint where it makes sense. Our superstore
format is about giving people hands-on experience, expertise and, of
course, great selection. Our purpose is to improve our customers' games
and help them enjoy their sports more than ever before.”
