SGB Update Apparel

Champion Launches Athletes’ Creed Campaign

Champion Athleticwear, the National Alliance for Youth Sports and a council of key sports industry leaders are launching an effort to create an Athletes' Creed, a belief system designed to inspire players of all levels to reclaim the pure enjoyment o

Schuylkill Valley Sports Promotes John DeMaria

Schuylkill Valley Sports has promoted John DeMaria to director of apparel and licensed products. DeMaria will continue his duties in purchasing and merchandising all sports apparel for the 18 store chain…

Yakima Names Reps of the Year

Yakima has named Connecticut-based Atlantic Associates as sales agency of the year and Rob Robinson of Robb Sports as sales rep of the year…

Victorinox President Rick Taggart Retires

The president of Victorinox Swiss Army, Inc. (VSAI) will retire from the company in August, 2010. Rick Taggart plans to return to his home in Grand Junction, CO to …

Gildan-Prewitt Cuts More Sock Jobs

Gildan-Prewitt company officials announced plans to relocate 30% of its knitting equipment and all its remaining wet processing operations in Fort Payne, AL to Honduras. About 130 of Fort Payne's remaining hosiery workers will lose their jobs by the

High Sierra Enters Licensing Pact

High Sierra Sport Company has entered into a representation agreement with licensing and brand merchandising agency Global Icons to extend its product line to expand its recognition for innovation in apparel and accessories, camping, outdoor furniture, tr

Adidas Captures World Cup Buzz

According to a study by NM Incite, a Nielsen McKinsey Company, Adidas buzz accounted for 25.1% share of World Cup buzz online since the start of the games…

NRF: Retailers Slow to Adopt Mobile Strategies

Nearly three-quarters of retailers are exploring mobile strategies, but 62% of retailers have either not yet begun or are only in the early stages of planning their mobile strategy, according to a recent Shop.org survey…

Performance Bicycle Implements Store Design Overhaul

In an effort to create a more intimate experience for its consumers, Performance Bicycle is set to open two new retail locations and relocate and remodel two other locations in Pennsylvania and California…