SGB Update Apparel
Vans Triple Crown Webcast Shatters Records
Vans Triple Crown of Surfing Webcast posted more than 10.4 million live streams during its 13 days of competition between Oct. 28 and Dec. 11. Series viewership, which includes the 3-day HIC Pro, peaked with more than six million streams…
Brooks Brings Back Brooks PR Invitational
Brooks Sports announced it will bring the speediest high school runners to Seattle for the second annual Brooks PR Invitational. Taking place on Feb. 26, 2012, the invite-only event gives students the opportunity to test their speed against the best of th
Respect Your Universe to Sponsor UFC Events
Respect Your Universe, Inc. announced that it will become an official event sponsor for five UFC events beginning with UFC 141: LESNAR vs. OVEREEM on Dec. 30 at the MGM Grand Garden Arena in Las Vegas…
L.L. Bean to Add 100 Employees to Maine Factory
L.L. Bean plans to add 100 new jobs in 2012 at its boot-making factory in Brunswick, Maine…
BSN Sports Awards $250,000 in Victory Grants
Since September’s launch of the Victory Grant Program, BSN Sports, the flagship division of Sport Supply Group, Inc., has awarded $250,000 in grants to schools and athletic programs. Major grants have been awarded to public and private schools, YMCA
Bearpaw to Open First Retail Location
Bearpaw Footwear is opening its first retail location on Friday, Dec. 16, in Citrus Heights, CA…
Netpulse Acquires Virtual Active
Netpulse, Inc., the provider of personalized interactive media for fitness centers and active lifestyle consumers, announced the acquisition of Virtual Active, a San Francisco-based media company that produces exercise-focused, virtual reality products. A
Rossignol Nordic Division Completes Reorganization
Rossignol has completed the reorganization of its Nordic division, including a new Nordic division manager, the appointment of a new Nordic racing coordinator, and the addition of five-regional Nordic tech reps in addition to the existing sales force…
Bass Pro Shops to Sponsor Major League Fishing
Bass Pro Shops and Nitro boats have agreed to become a sponsor of Major League Fishing, the recently formed partnership between Outdoor Channel and 24 of the world's best anglers…
Riddell Partners with NIAAA
Riddell, the official helmet of the National Football League, and the National Interscholastic Athletic Administrators Association (NIAAA) announced an exclusive partnership to provide educational programs for athletic administrators. This partnership wor
Boulder Among New Host Cities for 2012 Pro Cycling Challenge
Durango, Telluride, Montrose and Boulder were named as new host cities for the 2012 USA Pro Cycling Challenge, which drew more than 1 million fans in its inaugrual year. The seven-day race, scheduled for next August, is emerging as the U.S. equivalent to
180s Adds Sales and Marketing Talent to Become Four-Season Brand
180s said it added three sales and marketing hires who will play a key role in turning the company, now best known as a provider of ear warmers, iPhone compatible gloves and other winter accessories, into a four-season brand…
New Balance to Sponsor ABN AMRO Marathon Rotterdam
New Balance announced the signing of an official multi-year sponsorship deal with the ABN AMRO Marathon Rotterdam. The company will serve as the official footwear and apparel sponsor starting…
MLB Becomes First Major Professional Sports League to Implement Media Dress Code
Major League Baseball (MLB) created and passed a dress code for members of the media on Tuesday, putting the guidelines in writing on Dec. 6, the second day of the Winter Meetings in Dallas. The guidelines are the first of its kind among the four major N
SIA: Pre-Season Snow Sports Sales up 14 Percent
Snow sports retail sales are off to a strong start this season and equipment is leading the charge, according to retail sales data released by SnowSports Industries America. Overall, snow sports retail receipts are up 14% in dollars sold and 7% in units s
