Asics is the new title sponsor of the Dam tot Damloop, the Netherlands' biggest running event. The 28th edition take place on Sunday, Sept. 23. 50,000 entry places expected for the 10 miles (16.1 km) run between Amsterdam and Zaandam will go on sale from March 31
The title sponsorship agreement between organisers Le Champion and Asics is valid for several years.
“We are delighted with the Asics' title sponsorship. A leading sports brand, where, just as with Le Champion, sport is at the heart of the business. The long-term cooperation that we have entered into demonstrates the mutual confidence we have in a successful and innovative collaboration. In addition, we both strive to provide our participants with the ability to be healthily prepared to enjoy the festival, which the Dam to Dam universally stands for,” said Simone Richardson, director of Le Champion.
Alistair Cameron, CEO of Asics Europe B.V.: “As a true sports performance brand, Asics is proud to become the main sponsor of the 'Dam tot Damloop', the biggest running event in The Netherlands and one of the biggest 10 mile races in Europe. Our brand new European HQ is based just outside Amsterdam and with the Asics brand going from strength to strength in The Netherlands, we are pleased to partner with this major grassroots event and support runners of all abilities.”
