The Union Sportsmen's Alliance (USA) has announced a new partnership with Cabela's.
Established during their 50th anniversary, this partnership aligns the Nebraska-based retailer with North America's premier hunting, fishing and conservation organization for AFL-CIO Union members and their families. “We feel fortunate to partner with Cabela's, which has not only serviced the outdoor community for the last 50 years-building immense brand equity-but also has a long-standing commitment to conservation,” said USA Deputy Director Mike d'Oliveira.
“We share relationships with so many of the same great manufacturers and industry leaders that this partnership is a natural marriage.”
Showcased in a variety of traditional media formats available through the USA, the partnership will be highlighted during its popular sporting clays and trap shoot series and numerous Union conventions and conferences being held across the country.
