Under Armour has signed a multi-year deal to serve as the official performance apparel and footwear provider for San Francisco’s iconic foot race, Bay to Breakers. The announcement comes ahead of the 103rd Bay to Breakers, scheduled to take place on May 18.
As part of the partnership, Under Armour will collaborate with Bay to Breakers to design co-branded apparel and will use the two-day runner’s expo to highlight some of their cutting-edge technology and innovations. Under Armour will have a strong race day presence as the official sponsor of the notoriously challenging “Hayes Hill,” awarding prizes to the fastest hill runners from select racing categories. Additionally, in the months leading up to the race, Under Armour and MapMyFitness will initiate consumer promotions to rally participants from across the country through integrated web and mobile experiences. With MapMyFitness serving as the official digital partner of Bay to Breakers, registered runners will have free access to premium customized interactive training plans and advanced training tools through the MapMyFitness MVP membership program, including live tracking on race day.
“Joining forces with a world-renowned race like Bay to Breakers is extremely exciting for our brand,” said Matt Mirchin, executive vice president of global marketing at Under Armour. “Under Armour is dedicated to innovation in the running space, as we've demonstrated through the development of our SpeedForm footwear platform. This partnership provides a great opportunity to bring a new level of cutting-edge technology to the race experience by leveraging MapMyFitness and Under Armour’s game-changing apparel and footwear.”
“We’re thrilled to welcome Under Armour to the Bay to Breakers team,” said Matt Wikstrom, Executive Vice President of Wasserman Media Group. “It has always been our goal to work with brands like Under Armour that share our innovative approach while maintaining the highest quality standards. As we embark on our 103rd race, we know that Under Armour will help us take this event to the next level.”
Since its inception in 1912, the Bay to Breakers race has featured world-class athletes as well as thousands of costumed participants running from San Francisco's Embarcadero to Ocean Beach. This year, Bay to Breakers has partnered with philanthropic partner Tipping Point Community and will donate 10 percent of all registration sales to the non-profit, which aims to break the cycle of poverty in the San Francisco Bay Area.
