On Wednesday night, Under Armour will premiere its new football commercial, “Cam's Night Out,” on the NFL Network during the NFL Combine. “Cam's Night Out” depicts a Friday night in the life of Under Armour athlete and 2012 NFL Rookie of the Year, Cam Newton. For Newton, the club is replaced by the field, renown producer AraabMuzik provides the soundtrack that inspires his training, and new Under Armour Highlight Cleats and Baselayer help him perform quicker, lighter and stronger.
The 60-second spot celebrates Cam's commitment to training and the style, individuality and flair that define his dynamic performances. Cam is a reflection of the new generation of football players who are able to transform the game with a combination of skill, speed and strength. Products such as the new UA Highlight Cleat, available on April 6, have innovation designed for the needs of the new generation of multidimensional football players. The hightop design eliminates the need for spatting or taping which add weight, and the new Compfit technology provides a tight, compressed fit that keeps your foot locked in for speed and support.
Featured in the commercial, AraabMuzik, created original music on the MP3 player for the spot as well as an additional track that's available at Facebook.com/underarmourfootball.
Below are links to the full 60-second commercial, behind-the-scenes content on the process of incorporating AraabMuzik's skills on the MP3 into the commercial and images from the set. More behind-the-scenes content is available on Facebook.com/UnderArmourFootball.
Cam's Night Out (60-second version): http://www.youtube.com/watch?v=AvYevSiu9Ng
The Sound of Speed: http://www.youtube.com/watch?v=zS-5CrGEkuw.
Stills:https://rcpt.yousendit.com/1383718318/c478f1eeb757a4541a549eaf4bba7790.
