Under Armour said it reached a new “multimillion dollar multi-year deal” with The Chicago Cubs to remain the only advertiser on the outfield wall at Wrigley Field. The new arrangement comes after the Cubs dropped its lawsuit involving a multimillion sponsorship agreement.
In January, the Cubs accused Under Armour of reneging on a promised $10.8 million, five-year sponsorship agreement after its profits declined. The team sought full payment of its contract price.
Under Armour said the agreement also gives it the rights to advertise behind home plate at Wrigley, which was built in 1914. In 2007, Under Armour became the first sponsor to place advertisements on two, 7-foot-by-12-foot doors set into the ballpark's ivy-covered left- and right-field walls.
“We greatly appreciate the Cubs' history and look forward to a long-term partnership …,” Under Armour Senior Vice President of Brand Steve Battista said in a statement.
The Cubs said they were “glad to have renewed Under Armour's sponsorship,” according to a statement from Matt Wszolek, the team's director of sales and promotion.