Under Armour said Mark Dowley is joining the company as  executive vice president, global brand and president of international, effective Feb. 1.


Additionally, Kip Fulks has expanded his role and is now serving as the Executive Vice President of Product where he will oversee all of the company’s products. Dowley and Fulks will report to Kevin Plank, Founder and CEO of Under Armour.

Dowley has extensive experience with over 20 years of global marketing expertise, including his most recent position as CEO of William Morris Endeavor Marketing, providing client management in entertainment and marketing services for major global brands. Dowley's previous leadership positions included CEO of Interpublic Sports and Entertainment Group, Vice Chairman of McCann-Erickson World Group and CEO of Momentum Worldwide. 


As Executive Vice President of Global Brand, Dowley will oversee Brand Marketing, Sports Marketing, Consumer Insights and Strategy. As President of International, Dowley will oversee the International businesses which include Europe, Asia and the Americas.

 

Peter Mahrer, President and Managing Director of Under Armour Europe, has left the company having played a significant role in building Under Armour’s European business and growing the EMEA business.

“Mark has vast global marketing experience and is a passionate leader with an outstanding track record,” said Plank. “We are committed to driving global awareness, best in class product and innovation for the Under Armour brand. Mark and Kip will play key roles in helping to achieve our brand vision to be the world's #1 performance athletic brand.”


“Under Armour's best in class product and distinctive Brand voice have enabled the company to establish deep connections with athletes at all levels around the world,” said Dowley. “I am excited to join Kevin and the team, and to play my part in building upon that momentum and driving growth around the world.”


Fulks has been with Under Armour since its inception.  He led the company’s sourcing operation for a number of years, including serving as Senior Vice President of Sourcing, Quality Assurance and Product Development. He most recently served as Senior Vice President of Outdoor and Innovation. As Executive Vice President of Product, Fulks will oversee the Apparel, Footwear, Accessories, Innovation, and Outdoor business units.