Under Armour reportedly is doing its first co-op national TV effort with The Sports Authority in an ad on ESPN featuring the Chicago Bear's kick return specialist Devin Hester. Much of Under Armour's recent television marketing push behind its new performance shoes has been in cooperation with Dick's Sporting Goods. According to the Baltimore Business Journal, the new television spots will run Sunday night on ESPN featuring Hester and other players.
The Sports Authority will get exclusive colors on some Under Armour footwear as part of the campaign.
Hester, who set an NFL record with six kicks returned for touchdowns last season, will appear in a commercial aired during the “ESPYs” awards show with Seattle Seahawks defensive end Patrick Kerney and Patrick Willis, a San Francisco 49ers linebacker. Also appearing in the ad is trainer Todd Durkin, whose most famous client is San Diego Chargers running back LaDainian Tomlinson. The spot is produced in-house by Under Armour.
