Under Armour signed a multi-year partnership to become the exclusive apparel company for Ripken Baseball.

As a nationwide deal, Under Armour will have a presence throughout Ripken Baseball, including providing the official uniform for over 9,000 12U baseball players who travel to Cooperstown All-Star Village in New York each summer. Under Armour will also receive the naming rights for The Ripken Experience Aberdeen in Maryland and be the presenting sponsor of All-Ripken Games. The partnership takes effect January 1, 2024.

“I’ve seen firsthand the incredible rise of Under Armour from a small start-up in Baltimore in the 90s to an international powerhouse that has aligned with many of the greatest athletes and brands in all of sports,” said Cal Ripken, Jr., co-founder of Ripken Baseball. “I’m looking forward to seeing all the great things we will accomplish together as Ripken Baseball expands our operation to other sports.”

“As we continue to engage the next generation of athletes, we are excited to partner with Ripken Baseball. It is an honor to inspire and outfit these young players on their journey to compete at Ripken facilities, events, and tournaments,” said Stephanie Linnartz, Under Armour president and CEO.

The partnership also confirms Under Armour as Ripken Baseball’s official retail brand partner at The Ripken Experience Aberdeen Powered by Under Armour, The Ripken Experience Myrtle Beach, SC; The Ripken Experience Pigeon Forge, TN; The Ripken Experience Elizabethtown, KY; Sports Force Parks at Cedar Point Sports Center, OH; Cooperstown All Star Village, and off-site events.

In 2023, Ripken Baseball reported that its six facilities “hosted over 12,000 teams, 250,000 participants and 900,000 visitors.” This year, New York, Ohio, and Kentucky facilities were new to Ripken Baseball. Ripken Baseball also debuted the All-Ripken Games in 2023, where individual players competed with other players from around the country, developing skills in a Big League environment. All-Ripken Games sold out nationwide and will be part of the 2024 schedule with Under Armour as the presenting sponsor.

“Today’s announcement aligns two incredible brands that are known for their homegrown roots in the State of Maryland,” said Michael Kenney, CEO of Ripken Baseball. “As we continue to grow Ripken Baseball into new markets and host youth sports beyond the diamond, now is the ideal time to partner with Under Armour, which has an outstanding brand affinity with athletes across all sports.”