Ultimate Direction, the maker of hydration and wearable gear, has hired Hartford Sales Group to manage its west coast territory, including California, Arizona, Nevada and Hawaii. The agency, established in 1984 by principal Larry Hartford, is headquartered in Laguna Niguel, CA.
“The Hartford Group was one of Ultimate Direction’s first sales agency partners in the ’80s,” said Ultimate Direction’s vice president, Buzz Burrell. “Their expertise will bring our product collections–specifically the new Signature Series 4.0 Vests and Vestas–to runners across the west.”
The Hartford group, which consists of six field reps, a sales operations manager and office manager, will work with Ultimate Direction customers to deliver the right product assortment, support, training and strategy.
“We are stoked to bring Ultimate Direction to our retailers,” said Hartford. “They are the original and still the best performing hydration products on the market and we can’t wait to introduce UD to more consumers.”
