“My passion is and always will be the outdoors.”
— Ann Krcik

Ann Krcik was 26 years old when she started working in the customer relations department at The North Face. In 1992, she left the company to start Extreme Connection, an athlete agency, but she came back in 2011 as senior director of brand communication and outdoor exploration. As a Co-founder of the Outdoor Industry Women’s Coalition, Ann not only paved the way for the advancement of women in the active lifestyle industry, but she  focused much of her energy on mentoring. 

“Ann has had a lasting impact on the entire industry through her ability to turn her awesome ideas into reality.” — Sally McCoy