Ugg released its latest men's campaign Defeat The Season to support the brand's new lightweight, weatherproof boot collection featuring Treadlite by Ugg.
Creatively capturing the duel features and benefits of two popular Ugg For Men styles, the Hendren TL and the Hannen TL, the campaign includes still imagery and a four-part video series which will be shown Ugg concept stores worldwide and across multiple online channels including the brand's new men's focused Instagram, @UggForMen.
“With the combination of Treadlite by Ugg and weatherproofing, our Ugg for Men customer can comfortably and confidently go about his day regardless of the forecast,” says Ugg® Vice President of Global Marketing Nancy Mamann. “Our Defeat The Season campaign showcases the best attributes of the new Hannen and Hendren boots, which are incredibly lightweight, durable, and made with the highest quality materials to take on the toughest elements of the season with ease.”
Combining rugged utility and comfort in bold silhouettes that combat the climate, the Hendren TL and the Hannen TL are lined in natural wool, feature waterproof construction and are cold weather rated to minus 20 degrees Celsius. Also available on Ugg For Men weather boots for the first time, Treadlite by Ugg offers a lightweight, durable and flexible outsole that delivers remarkable traction and protection from the elements.
The Ugg For Men fall campaign, Defeat The Season, was created in partnership with M&C Saatchi LA under the creative direction of James Bray and produced by Brian Bushaw and Selwyn Wallace.
Ugg® for Men is available at all Ugg® stores nationwide including three exclusive men's only locations in New York City on Madison Avenue, in Honolulu at the Hyatt Regency and San Francisco at the heart of Union Square.
