Ugg, a division of Deckers Brands (NYSE:DECK), debuted a short video for its fall campaign starring the brand’s Global Women’s Ambassador, Rosie Huntington-Whiteley, and model Andreea Diaconu wearing the new Classic Cuff boot.
Shot on location in Los Angeles by artist, photographer and director Cass Bird, the video shows the two women as they take over the dressing room and pair Ugg boots with different outfits.
“Ugg is a brand that fits naturally with my lifestyle,” said Huntington-Whiteley. “So when we shot the ‘Style-Off’ campaign featuring the Classic Cuff, I was excited to share my love for the brand with one of my friends and fellow models Andreea Diaconu, as you can see from all of the fun we had filming.”
The Classic Cuff updates the brand’s original boot style with new style and comfort details crafted from sheepskin. The five-part digital series is running through the holiday season in-store, online, across social channels and in paid media.
“Through Cass’ incredible ability to capture the true essence of a person in film, our latest campaign featuring Rosie Huntington-Whiteley and Andreea Diaconu celebrates the power of friendship, personal style and the confident spirit of women everywhere,” said Nicks Ericsson, Ugg global marketing director.
