TYR Sport opened the swim brand’s second store in South Coast Plaza in Costa Mesa, CA. The company opened its first brick-and-mortar store last month at Roosevelt Field Mall in Garden City, NY.
The 2,100-square-foot space sells TYR’s full range of footwear and athletic apparel. It will host special events featuring partners, athletes and brand ambassadors. The company, founded in 1985, is headquartered in Seal Beach, CA.
“We are extremely excited to open our second retail location,” said TYR CEO Matt DiLorenzo. “Our unwavering commitment to providing the highest quality performance apparel is at the forefront of our mission. The new store at South Coast Plaza will enable us to reach an even broader customer base in an area renowned for its active and fitness-conscious community. We look forward to welcoming our SoCal-based customers.”
Debra Gunn Downing, South Coast Plaza’s executive director of marketing, said, “We are so pleased to officially welcome TYR, a brand synonymous with cutting-edge fitness and swim gear, to South Coast Plaza. TYR joins our collection of top brands in the fitness, wellness and athletics category, including Nike, Lululemon, Hoka, New Balance, North Face, JD Sports, Vans, and other industry leaders. The debut of TYR is part of our commitment to bringing new and unique quality brands to South Coast Plaza.”
Photo courtesy TYR Sport