TYR Sport, Inc. extended its international footprint with the sponsorship of the German Swimming Federation (DSV). TYR becomes the “Official Deck Apparel Supplier” to the largest federation in the world (580,000 members). The partnership extends through 2013. TYR will outfit the national team on deck, during public and personal appearances and will provide Tracer technical suits to all federation members that choose to compete in TYR.
“Signing the German Swimming Federation (DSV) is an incredible achievement for our brand,” commented Franck Horter, TYR's General Manager for Europe. “The DSV is currently the largest Federation in the world and has a unique tradition and a history of high performance swimmers. TYR is deeply engaged in making this partnership a big success for the federation and TYR.”
Germany holds the third highest amount of swimming world records (seven). At continental European Championships (LEN), the country consistently places in the top three amongst the 51 participating European national federations. At the most recent European championships, Germany captured five gold medals.
“In addition to being the premiere American performance swim brand, TYR is becoming the most recognizable brand on the international level in swim and triathlon,” said TYR's Executive Vice President Steve Furniss. “To welcome the German Federation into our growing family only strengthens our ties to the global market.”
The country is also amongst the top nations in international competition. At the 2009 FINA World Championships, Germany's Britta Steffen and Paul Biedermann took two world titles with world records in each of their respective events.
Olympic history runs rich for the German swim federation, with 10-time Olympic medalist Franziska von Almsick amongst one of the most recognizable in past games. At the 2008 Olympic Games in Beijing, Steffen was the fastest female of the games winning the 50m and 100m freestyle en route to setting two Olympic records. In 2012, TYR will offer the outfit of the German swim team in the most successful technical suit collection ever offered by TYR – the Tracer series.
