Twiceme Technology has hired Fredrik Kjellberg as its first chief marketing officer. Kjellberg, who will report to Twiceme CEO Christian Connolly, will continue to build on the brand’s ongoing global expansion to create a culture of safety.
Twiceme’s hiring of Kjellberg represents an additional step toward establishing a global standard for safety that enables consumers to help each other in emergencies.
“Fredrik is a dream hire, and he will play a key role as we grow and operate in more regions around the world,” commented Connolly. “There are few who understand the marketing nuances in our market better than Frederik. In 2023, Twiceme focused heavily on its U.S. expansion by recruiting some of the most prominent people in our industry. With Fredrik onboard, we are confident we can accelerate our efforts even faster.”
Kjellberg joins the Swedish safety solutions company from Mips, the helmet safety system manufacturer, where he was the CMO and helped build the company’s marketing position. Before that, he worked in numerous marketing and brand design roles in the outdoor industry with European brands, including Atomic, Haglöfs and Peak Performance.
“I have had the pleasure of following Twiceme’s journey and seeing their impressive growth up close during my time at Mips,” said Kjellberg. “Twiceme has an important vision to make people safer. Given the many opportunities digital safety technology offers individuals and companies, I’m excited for this new chapter and the opportunity to introduce Twiceme critical safety technology to more people.”
Images courtesy Twiceme
