Denver, CO-based Truewerk announced a minority investment from Stride Consumer Partners. According to the Denver Business Journal, the funding was $18.18 million.
Founded by Brian Ciciora in 2015 and initially known for its softshell work pants, Truewerk has grown nearly three times year-over-year. The company plans to use the financing to increase brand awareness, build an e-commerce platform and expand its uniform service.
Stride is part of a group of investors and advisors, including Roundhouse Collective, a private equity group that includes Dan Nordstrom, co-founder Greg Hanson, outdoor industry executive Steve Meineke, and RZC Investments, an Arkansas-based private equity firm led by Steuart Walton and Tom Walton.
“We’re excited to have Stride join the Truewerk team. Their experience and passion for innovative consumer brands make them a perfect fit for what we’re doing at Truewerk,” said Ciciora. “Everyone wants to build a brand with great products, but we want to go beyond just making the highest performance workwear on the market and elevate the lives and work of the men and women who wear our gear every day—on and off the job.”
Tim Burke, Stride partner, added, “We are thrilled to partner with Brian and his talented team on their mission to reinvent workwear for modern trade professionals,” he said. “We have followed the brand for years and recognize how their award-winning T2 WerkPant increases comfort, mobility, and performance on job sites everywhere. We look forward to supporting the Truewerk team to accelerate their vision.”
Photo courtesy Truewerk
