Tracksmith, the independent and somewhat rogue running brand, hired Brian Moore as its new head of product and Josh Rowe to lead marketing for the brand. These hires will complement the brand’s bridging from its strictly e-commerce site to brick-and-mortar retailers in five U.S. cities.
Moore was previously VP of global footwear at The North Face and VP of product marketing and design at Saucony. At the same time, Tracksmith brought on Josh Rowe, a marketing executive whose tenure includes more than 15 years at Nike and New Balance, to lead marketing for the brand.
Along with these key executive hires, Tracksmith is launching in specialty retail with its Fall 2016 Collection in stores at Brooklyn Running Company, Fleet Feet Chicago Old Town, Pacers Running in Washington, D.C. and Arlington, VA, Rogue Running Austin and San Francisco Running Company.
“As we continue to grow, we’re looking to work with the most creative minds in the running industry,” said Tracksmith co-founder and CEO Matt Taylor. “Brian and Josh combine incredible experience building iconic brands as well as deep personal insight into running culture. Their leadership will be invaluable as we continue to develop products and stories that celebrate the competitive spirit.”
Tracksmith also announced it is growing its presence in the marketplace through the addition of strategic wholesale accounts. The men’s Fall 2016 Collection is now available in select U.S. running speciality stores including those listed above.
“As we look to introduce Tracksmith through brick and mortar retail, it was so important we find partners that reflect our passion for and commitment to serious runners,” said Taylor. “Brooklyn Running Company, Fleet Feet, Pacers, Rogue Running and San Francisco Running Company are some of the finest specialty retailers in the U.S. We’re excited to get Tracksmith in their doors and to connect with the unique running communities in these cities. ”
Photo courtesy Tracksmith
