Tough Mudder announced a new multi-year partnership with Alanic as the official apparel partner.
Alanic is the sports and fitness clothing brand headquartered in North Hollywood, CA. The brand has its corporate offices in Sydney, Australia.
“Our courses are engineered with teamwork as a key pillar to success,” said Rich Abend, vice president, global partnerships at Tough Mudder. “With our shared dedication to strength and endurance performance and providing gear that is a perfect fit for our Mudders, we couldn’t have drawn up a stronger teammate than Alanic.”
“Being part of Tough Mudder will allow us to establish and grow the Alanic Brand with active lifestyle enthusiasts and like-minded individuals from around the globe,” said Johnny F. Beig, SVP at Dioz Group, the parent of Alanic. “As one of the world’s leading activewear brands providing performance apparel, we take pride in being associated with participants that put forth their best effort in preparation for, and during, these types of events.”
