Total Luxury Group, Inc. signed an exclusive licensing agreement for
the Pony label for all men's and young men's apparel products, which
covers the United States, Canada and Puerto Rico. Pursuant to the terms
of the license agreement, Total Luxury Group will develop active wear
and lifestyle apparel products featuring the Pony name and chevron
logo, as well as a line of vintage Pony apparel products
With the acquisition of Pony International in April 2006 by an
investment group led by Infinity Associates LLC and the hiring of
footwear industry veteran Kevin Wulff as President and CEO, Pony is
positioning itself for a major re-launch in performance and lifestyle
footwear.
Wulff commented, “I am excited by the opportunity to
lead this extraordinary company with its strong global sports heritage.
Pony is one of the few athletic footwear brands that has successfully
outfitted world-class athletes across a broad spectrum of competitive
disciplines, including basketball, football, soccer, baseball, boxing
and gymnastics to name a few. I look forward to rebuilding Pony to its
former glory, while also looking at strategic alliances to grow and
complement the Company.”
Janon Costley, president of Total Luxury Group, adds, “We are very excited about
this license as it allows the company to return to our strengths in the
area of sports apparel and active wear. We understand the heritage and
tradition of the Pony brand and we intend to create a unique new
collection of Pony brand athletic apparel that incorporates authentic
sports styling with high-quality fabrics and a variety of details,
trims and applications that bridge the gap between Pony's storied past
and current industry trends.”
The deal was consummated under the guidance of the licensing
specialists of The Meriwether Group.
“After we spoke with Pony as to
what they were planning for the brand, we quickly identified a few
targeted companies as potential licensees. International Apparel Group
stood out head and shoulders above the others. Their past experience
with professional athletes and sports apparel, such as Converse, ABA
and Original Gear, and their understanding of how to work under strict
licensing guidelines made them particularly attractive,” explained Ken
Barker, president of The Meriwether Group.
Pony, founded in 1972, is a designer, distributor, and marketer of
high-performance and casual athletic footwear and apparel for men,
women and children. Among the many athletes who wore Pony shoes
were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl
Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson, and
Tracy Austin. Pony is a designer, distributor, and marketer of
high-performance and casual athletic footwear and apparel for men,
women and children.
Total Luxury Group, Inc., based in San Diego, currently holds numerous
worldwide distributorship agreements for fashion makers. TLEI also has
an aggressive strategy for the acquisition of companies that have a
proven management team and desirable products or services.
In July 2006, Total Luxury Group acquired International Apparel Group,
Inc., an apparel holding company. Through this subsidiary Total Luxury
Group, Inc. engages in the manufacture and sale of apparel to retailers
and distributors worldwide through licensing and/or distribution
agreements with the following brands: MCM, GC by Garth Cabral,
Huk-A-Poo, Omage and Y Brands, which holds the licenses for Y Chrome
and Type-Y. The company has also had private label development programs
with Converse, Inc. and Randy Moss Clothing. .
