Topgolf Entertainment Group has engaged its hometown NBA franchise, the Dallas Mavericks, on a marketing collaboration. The partnership will include game-day activations, parties at Topgolf’s four venues in the Dallas/Fort Worth Metroplex and fan experiences.
“Topgolf is all about providing fun experiences in a unique atmosphere,” said Dallas Mavericks Owner Mark Cuban. “We provide 41 parties each season at the American Airlines Center for our fans, and now Topgolf can help us bring a great experience for Club Maverick Members and our fans while we host Mavs watch parties at Topgolf venues.”
Nationally, Topgolf partners with popular sports franchises across the NHL, MLB, collegiate sports, motorsports and more to reach a diverse audience of fans. The Mavericks represents its first NBA partner.
“The Mavericks’ influence in Dallas is undeniable – it’s such a beloved brand in our community,” said Topgolf Entertainment Group Chief Executive Officer Dolf Berle. “We were looking for an organization that puts the fans and community first, and the Mavs are a clear fit. By teaming up, Topgolf and Mavs fans will get new and exclusive experiences.”
Topgolf will kick off the partnership with Dallas Mavericks watch parties on March 10 at Topgolf The Colony and April 13 at Topgolf Allen. In addition, fans will get a $20 credit for Mavericks tickets with the purchase of a $100 Topgolf gift card through the 2019/20 Mavericks regular season.
Photo courtesy Dallas Mavericks
