SGB Today Sportsmans
Wolverine Launches “Best Boots” in 142-Year History with Infinity System
Tested in the Saucony Human Performance and Innovation Lab, a sister brand to Wolverine, the Alpha featuring Wolverine Infinity System “demonstrates a 234 percent increase in energy return in the heel, 121 percent in the forefoot and 142 percent more impact absorption than the current category-leading product.”
Study: Private Label is Quietly Taking Share from Established Brands
This latest First Insight study on private label trends offers a macro view of how shifting consumer perceptions and behaviors around private label products are influencing trial, loyalty and the decisions retailers must make in a changing economic and competitive landscape.
Yeti Secures Licensing Partner for Promotional Channel
Prime Line, a division of S&S Activewear, has become the preferred supplier of Yeti products in the promotional channel.
GCOOS Develops New Open-Source Tool for Accessing Ocean Data
A new open-source tool released by GCOOS connects AI assistants to scientific data servers, allowing oceanographers, climate researchers, marine scientists, and the public to access vast databases of ocean information.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
Baffin Launches Detour (MET) Unisex Boot for Demanding Environments
While this style is designed with the mining industry in mind, its durability and protection are applicable for various other applications and fields, including agriculture, chemicals, construction, food processing, manufacturing, and utilities.
Kuiu Taps Noble Biomaterials for Newest Antimicrobial Technology in Hunting Apparel
Kuiu’s new Velocity tee is the first product available that uses Noble’s latest citric acid-based antimicrobial solution and is said to be the beginning of many new fabric developments planned between Kuiu and Noble.
Henry Repeating Arms Honors The American Construction Worker with Tribute Edition Rifle
Built on the award-winning Henry Golden Boy .22 S/L/LR platform, this lever-action rifle, like the rest of Henry’s Tribute Edition rifles, features detailed engraved embellishments that pay tribute to some of the country’s most fundamental workforces and constituencies.
Franklin Armory Brings Reformation Back to Market
The U.S. manufacturer of firearms and accessories, announced that production and sales of its 7.5-inch and 11.5-inch barrel length Reformation models are now sold GCA “firearm,” not SBS, SBR or NFA.
ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
First FDA-Approved Treatment for Severe Frostbite Now Available in the U.S.
Studies show that thousands of people in the U.S. are hospitalized with frostbite yearly. This debilitating condition, most often affecting winter sports enthusiasts, military personnel, and outdoor workers, can lead to digit or limb necrosis requiring amputation.
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Ariat Launches Limited-Edition Yellowstone Collection
Designed by Ariat in collaboration with Yellowstone costume designer Johnetta Boone, the collection will be worn in the new season of Paramount Network’s Yellowstone and sold through Ariat and Amazon.
