SGB Today Sports & Fitness
KT Introduces Soothe Line
Building on the success of the KT Ice Series, the KT Soothe Line expands the brand’s portfolio of recovery solutions, reinforcing its commitment to a well-rounded approach to pain management and muscle care.
Therabody Announces Inaugural Performance Team
As part of the initiative, the Performance Team will have access to Therabody products, scientific research, and personalized recovery plans to optimize performance and well-being.
Adidas x Edison Chen Continue Collaboration with Clot Silk Gazelle and Apparel Capsule
Merging Eastern and Western influences, Chen uses lavish fabrics throughout while introducing bold color accents. The Clot Silk Gazelle Footwear collection will be available worldwide on April 19. The Clot Silk Gazelle Apparel collection by Edison Chen will be on the Confirmed app beginning April 14.
Good Design: Jordan Brand Air Rev Fuels Innovation in Golf Footwear
The Jordan Brand Air Rev leverages Flight Lock technology to create a customizable containment system for golfers of all abilities. The shoe will launch on May 14. A new Jordan Brand Golf apparel line will launch this summer.
What Went into Nike’s Signature Logo for A’ja Wilson?
Nike footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja Wilson, the U.S. professional basketball player for the Las Vegas Aces and Nike-sponsored athlete, that is “distinct and captivating” and that “pulses with her energy.”
“Golf In Small Spaces” Makes Play Accessible to All
Sir Nick Faldo, six-time major golf champion, and his design company, Faldo Design, have partnered with Himalayas Golf to launch Golf in Small Spaces, developing compact golf facilities in urban environments and areas with limited land availability.
New Era Cap and Adidas Partner for On-Field Caps for Three NCAA Baseball Teams
The new partnership to provide official on-field caps for three of the top college baseball teams in the U.S., the Texas A&M Aggies, Arizona State Sun Devils and the University of Miami Hurricanes.
Skechers Signs Golf Legend Bernhard Langer
Langer holds the record for the most PGA Tour Champion wins at 47, including 12 Champion Tour victories and winning the Charles Schwab Cup six times. He will wear Skechers Blade with Skechers Hands Free Slip-ins technology in a custom color at his return to the Masters in Augusta this weekend.
Adidas Originals Returns to Golf
The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.
Garmin’s Marathon Series, Wholly Owned and Produced, to Debut this Fall
While many brands sponsor races, this one is wholly owned and produced by Garmin, from start to finish, with debut locations set for the fall in Toledo, OH and Tucson, AZ.
OrthoLite Returns as Title Sponsor of the TransRockies Run
“Having OrthoLite along throughout all six days will make this year’s event an even more unforgettable experience,” said Aaron McConnell, president of the TransRockies Race Series. The organizers will announce the new 2026 race format during the event.
Under Armour and NFL Ink Deal for Footwear and Gloves
Under Armour and the National Football League have inked a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Life Time Hosting Largest Pickleball Play Event During First Agassi Open Play Day
The largest operator of permanent pickleball courts, Life Time, the U.S. lifestyle brand and operator of 785 dedicated pickleball courts nationwide, is celebrating National Pickleball Month on April 12, hosting the Inaugural Andre Agassi Open Play Day.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Skechers Signs Footballer Isco Alarcón
Alarcón is a world-renowned soccer midfielder who plays in the Spanish League and various international competitions. He played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles, before joining Real Betis Balompié.
