SGB Today Sports & Fitness
E-Bikes: Rising Injury Risks for Riders of All Ages
According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
Road Runner Sports Selects Modern POS Platform from Aptos
With Aptos One, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50-plus store locations.
Helly Hansen and Canada Ocean Racing Partner for The Ocean Race
The global sailing brand will be the official clothing supplier to the team for The Ocean Race Europe in 2025, The Ocean Race Atlantic in 2026 and The Ocean Race around the world in 2027.
Planet Fitness’ Annual High School Summer Pass Program Returns
Teens can work out for free from June 1 through August 31 at 2,700-plus clubs nationwide, providing teens with the tools they need to develop healthy fitness habits that can last a lifetime.
On Inks Partnerships with ITA and AIU; Amplifies Commitment to Clean Sports
The new strategic partnerships with the ITA and AIU are critical cornerstones of On’s “Athlete Compass” program, which embodies its holistic approach to athlete support.
Nordstrom NYC to Host New Balance Pop-Up at The Corner
The corner pop-up will include monthly product drops across shoes, apparel and accessories for men, women and kids. Customers can also access limited-edition collaborations and customization opportunities available only in-store.
Foot Solutions x Pickleball Pro Ben Johns Create Custom Orthodic for Pickleball Play
The product is a result of several months of testing and revisions with Johns working alongside Foot Solutions experts. The result is a 3D printed custom orthotic for customers at the store level.
TaylorMade x NFL Ink Licensing Deal to Bridge Gap Between Golf and Pro Football
The new licensing deal is intended to increase fan engagement, participation and visibility of both sports and brands.
Easton Diamond Sports Launches “The DUB” Double Barrel Bat
Featuring double barrel construction, The Dub is the only USSSA-certified double wall bat on the market, and it is the first time Easton has incorporated this advanced technology into a baseball bat.
Nike x Hyperice Ready the Body with High-Top Hyperboot
Nike and Hyperice continue to receive athlete feedback while the shoe continues in development. The shoe will drop in North America via nike.com and select Nike retail locations on May 17, globally beginning Holiday 2025.
Adidas Adizero Boston 13 Drops with Head-to-Toe Collection
Shown over the weekend, before today’s 129th Boston Marathon, the Adizero Boston 13 launched as an EQT edition as part of a wider collection of apparel and accessories. All pieces come in retro teal, white and black, “inspired by the shades and designs of vintage Adidas Equipment pieces from the brand’s archive, as seen on Boston Marathon staff uniforms worn in 1991.”
KT Introduces Soothe Line
Building on the success of the KT Ice Series, the KT Soothe Line expands the brand’s portfolio of recovery solutions, reinforcing its commitment to a well-rounded approach to pain management and muscle care.
Therabody Announces Inaugural Performance Team
As part of the initiative, the Performance Team will have access to Therabody products, scientific research, and personalized recovery plans to optimize performance and well-being.
Adidas x Edison Chen Continue Collaboration with Clot Silk Gazelle and Apparel Capsule
Merging Eastern and Western influences, Chen uses lavish fabrics throughout while introducing bold color accents. The Clot Silk Gazelle Footwear collection will be available worldwide on April 19. The Clot Silk Gazelle Apparel collection by Edison Chen will be on the Confirmed app beginning April 14.
