Ja 2, Nike’s Solution for Morant and the Next-Gen of Playmakers
Ja Morant’s hands-on creative approach shows up in several design elements of the Ja 2, including colorways that reflect the feeling of watching him compete and his background as Nike Basketball’s first Gen Z signature athlete.
Riomar Luxury Bag Collection: Transitions Between Life’s Adventures
Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar
StockX Signs Jersey Partnership with Detroit Pistons
StockX will have its logo featured on the front left chest of NBA Detroit Piston team jerseys beginning with the 2024/25 NBA season, among other partnership elements.
Boston Celtics Guard Jaylen Brown Launches 741 Sneaker Brand
The NBA Finals MVP is one of a crop of star-pro athletes to create a signature line as part of the empowerment trend in sport culture. He will have full ownership and creative control with products set to go live October 22 online and at select retailers.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
Thorogood Launches Work Boots for Women
With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.
Thor x Harbinger Create E-Chassis Designed to Power Class A Motorhomes
“Electrification will play a central role in the future of mobility, including RVing. This first-of-its-kind hybrid platform and our ongoing collaboration with Harbinger are reinforcing Thor’s leadership in this segment.” —Bob Martin, President and CEO, Thor Industries
Ellesse Celebrates 65 Years with LSR Sneaker
Paying homage to its archival collections as a long-standing Italian sports fashion brand, Ellesse celebrates its 65th anniversary by stepping into luxury footwear with its LSR sneaker campaign.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
The Pro Cup Comes to Innisbrook Resort this December
Four Teams. Match Play. Ultimate Bragging Rights. The greatest athletes from across sport tee it up in The Pro, a new competitive golf series designed to find out who’s the best on the links.
Crocs Achieves Circularity Milestone with “Keep It Going Classic Clog”
“Fueled by our fans, we are making strides in our ambition to create more circular systems of production and consumption, and ultimately delivering against our commitment to bring Comfort for the Planet.” —Deanna Bratter, Chief Sustainability Officer, Crocs, Inc.
RIA Eyewear Signs Kim Clijsters as Brand Ambassador
The addition of Clijsters to RIA’s ambassador team comes as the company continues to grow its product portfolio in response to the success of its proprietary Court HD+ lens technology.
Merrell’s “Wander Wheel” Brings the Trail to the Heart of Manhattan
Urbanites can trek around the world at Studio 525 in Chelsea in New York City and “experience the wonders of nature without leaving the city” on Merrell’s “Wander Wheel” pop-up art installation from September 27-29.
G/Fore Launches Ready-to-Wear Collection
Boasting tailoring with sophisticated design and modern sensibility, the brand’s latest apparel collection for men and women expands on its array of apparel from the golf course to everyday.
