SGB Today

Chaco Introduces New Silhouettes For Fall 2023

For Fall 2023, Chaco Footwear is introducing two new silhouettes—The Paonia Chelsea Fluff and the Fields Lace boot.  “Fall marks new beginnings, goals, a new season, and a fresh start,” said Lindsey Lindemulder, senior director of marketing at Chaco. “For years, our Fields Chelsea and Paonia styles have been favorites among the Chaco Nation. This […]

360 Adventure Collective W23/24 Show Schedule Announced

360 Adventure Collective (360 AC) announced its regional Winter 2023/24 show schedule and on-mountain demo days. To kick off the season, the association will host its annual ​​360 AC Experience-Paddlesports at the U.S. National Whitewater Center in Charlotte, NC, September 12-13, 2023, which includes demo paddlesports equipment for retailers to try from leading brands. In […]

USADA to test Race Participants for Doping at 2023 Golden Trail National Series

The United States Anti-Doping Agency (USADA*), in partnership with Salomon NA and the Golden Trail National Series, will conduct pre-race anti-doping education and in-competition testing at the Pikes Peak Ascent and Mammoth Trail Fest this September. “Trail running athletes have been calling for robust anti-doping protocols in their sport for years, and we are honored […]

Outdoor Vitals Introduces Skyline 30 Fastpack

Outdoor Vitals, the Utah-based performance outdoor brand, launched the Skyline Fastpack with an ultra stretch mesh, back panel and suspension system for all-day use. “Fastpacking is an incredible way to move through rugged landscapes,” said Tayson Whittaker, founder of Outdoor Vitals. “But the sport is exceptionally difficult and places unique demands on users’ gear. The […]

686 x Nikwax Partner On Product Care For Outerwear

Nikwax and 686 announced a new partnership whereby 686 will offer customers samples of Nixmax’s Tech Wash when they purchase gear through its site timed with the launch of its 2023/24 outerwear collection. “As part of our commitment to sustainability, we’re responsible for making sure the goods we produce perform to their fullest potential for the […]

Fanatics’ Mitchell & Ness Brand Increases College Roster

Mitchell & Ness, a provider of vintage and lifestyle sports apparel and part of the Fanatics Commerce business, announced it is expanding its partner and product portfolio across collegiate apparel.  In alignment with Fanatics and the company’s College division, Mitchell & Ness is entering the college merchandise market with a larger presence this fall, marrying […]

Skratch Labs Launches Limited-Edition Cookie Mix Sport Fuel

Skratch Labs, the maker of performance nutrition, launched its limited-time Cookie Mix Sport Fuel, made with wheat flour, oats and brown cane sugar. The “throwback recipe allows anyone to create portable, homemade nutrition similar to most energy bars, but with no excess ingredients, more moisture and personalized to their tastes,” said the company. Skratch Labs […]

686 Drops Unwork collection, Blurring the line between Work and Play

686, the independent snowboard, ski and technical apparel brand, dropped its Unwork collection, introducing a jacket and pants with a take on classic workwear. “We wanted to create a collection that reimagines what ‘work’ means to the modern man,” said founder and CEO, Michael Akira West. “Our brand is about blurring lines—there are no borders […]

Ignik Unveils MTN Collection

Ignik, the outdoor heating brand, will debut its MTN Collection in collaboration with artist and Canadian Backcountry guide Jessa Gilbert, featuring her artwork on the Gas Growler Deluxe, Backside Heated Seat Pads, and upcoming Topside Heated Blanket. MTN collection from left to right: Topside Heated Blanket, Backside Heated Seat Pad, Backside Heated Seat Pad XL, […]

Forme Launches Ace+ Polo Posture-Correcting Polo

Forme, a human performance company that designs patented posture and recovery wearables to correct alignment and related musculoskeletal disorders, launched the Ace+ Polo, its latest posture-correcting polo designed to be worn while playing golf. Maintaining perfect posture and body connection is “paramount” to “achieving peak performance in golf,” said Forme. The Ace+ Polo is “intelligently […]

Kora Expands Bamboo Line With Activewear Capsule

Kora, the manufacturer of technical apparel with natural fibers, including yak wool, merino and bamboo, expanded its bamboo apparel range with an activewear capsule collection including everyday tops, leggings and pants for men and women. Since its founding, Kora has manufactured its own fabrics that make up its garments. The company introduced its Bamboo line […]

Xero Shoes Launches New Styles For Running, Hiking and Casual Wear

Barefoot shoe brand Xero Shoes launched eight new styles—two updated running shoes, two trail runners, a workout trainer, a waterproof hiking boot, a men’s casual moccasin, and a faux wool slipper, adding to its over 45 styles of “barefoot shoes”. “The talented designers on our team developed our brand into a full-fledged line that appeals […]