Icemule Coolers Introduces Hands-Free Handlebar Cooler
Icemule Coolers, the portable backpack cooler maker, introduced the Impulse hands-free cooler inspired by traditional “musette” bags made famous by Tour de France cyclists. The Icemule Impulse triples as a bike handlebar bag, crossbody tote and lunch cooler, enabling outdoor enthusiasts to keep refreshments ice-cold on the go. The Impulse is made with Icemule’s heavy-duty Mule Skin […]
Raen Introduces Expedition Remmy
Raen, an eyewear brand, introduced its latest creation, the Expedition Remmy. Building on the popularity of the Remmy frame style, Raen reimagined the design by incorporating a hood detail for enhanced eye protection. “We are thrilled to unveil the Expedition Remmy, an eyewear innovation that captures the essence of adventure and pays tribute to the daring […]
Adidas Sport Unveils SP0076 Shield Sunglasses
Adidas Sport continues to push innovation with its latest SP0076 PRFM Shield Sunglasses. The SP0076 PRFM offers an ergonomic, lightweight and flexible wrap frame made of TR90 material designed to ensure a secure fit and minimize slippage and distractions during rigorous activities. The sunglasses come with an adjustable nose pad without leaving marks even after […]
LaGolf x Sportsbox AI Partner to Launch Motion-Based Fit Experience
LA Golf partnered with Sportsbox AI to launch the “LA Golf Fit Yourself Experience” inside the Sportsbox 3DGolf app, allowing golfers to record their swing and match it to the best equipment for their game based on motion science. “You can now fit yourself more accurately than a launch monitor or simulator with just your […]
Deckers X Lab Conquers Land And Water With X-Scape Baja
Deckers X Lab, the footwear manufacturer, introduced the X-Scape Baja for men and women to unwind whether on land or water. Its sugarcane midsole and anatomically molded footbed alleviate muscle pressure and for recovery after a workout. Engineered with drainage holes and a breathable sugarcane IM-EVA upper frame, the Baja rapidly expels water to accelerate […]
Moultrie Releases Edge Pro Cellular Trail Camera With AI Technology
Moultrie Mobile, a manufacturer of cellular trail cameras that also offers a remote monitoring app for hunters and property owners, released its Edge Pro Cellular Trail Camera with false trigger elimination capabilities powered by AI in the form of Smart Capture and Smart Zone technology. Smart Capture Technology gives users control over what species the […]
Hot Chillys Launches Clima-Wool Collection, Expands Clima-Tek Line For Fall 23
Hot Chillys, the maker of performance base layers and winter accessories, launched its Clima-Wool base layer collection in a merino wool blend and added new products to its Clima-Tek line for Fall 2023. The Clima-Wool collection, a crossover between performance and lifestyle, combines the natural benefits of mulesing-free merino wool with synthetic fibers and is […]
Revo Celebrates Anniversary With Limited-Edition Sunglasses
Revo celebrates its 38th anniversary by launching five limited-edition sunglasses—three titanium aviators with silver and 24K plating and two titanium frames. The Air Limited is available in three colors and Descend Z in two colors, with only 500 pairs manufactured of each style. The Air series introduces three new Air LTD frames: Gold—an aviator-style frame […]
Canada’s Ewool Makes U.S. Debut In Fall 2023
Ewool, a Canadian manufacturer specializing in heated clothing, reported it will enter the U.S. market in Fall 2023, featuring SnapConnect, a proprietary charging mechanism. “No other line of heated wearables can match our performance,” said Founder and CEO Alain Desmeules. “ewool’s products combine high-performance technologies and premium fabrics, providing next-generation solutions for immediate warmth. SnapConnect […]
Outdoorsy Launches ‘Oasis Fund’ to Capitalize on Glamping’s Growth
Travel marketplace Outdoorsy launched the Oasis Fund, a $30 million initiative to provide funding for the purchase of safari glamping tents for eligible entrepreneurs looking to become part of what the company calls “the glamping revolution.”
Pelican Products Doubles Down on U.S. Manufacturing at CA Plant
The company recently fired up what’s believed to be the largest injection molder in the Western United States. Nicknamed “Thor,” and equipped with 3000 lbs of clamp pressure, the machine can pump out a new Pelican case every 209 seconds.
Ripton Redefines Active Denim With Hiker and Performance Jeans
Ripton, the performance denim brand, launched long Jorts for men and women and Hiker jeans. “We are bringing a new energy to the outdoor and denim industry,” said Elliot Wilkinson-Ray, founder and CEO of Ripton. “It was a bit of a no-brainer to join the largest category in denim with our floor-length jorts. Customer surveys […]
Isbjörn of Sweden’s Penguin Snowsuit Honored For 10th Year
Outdoor kids brand Isbjörn of Sweden reported that its Penguin Snowsuit won the Bäst-i-Test (Best in Test) award for the tenth consecutive year. The annual test is organized independently by the Scandinavian Online Test Institute Bäst-i-Test, but its kids who rigorously test the various snowsuits submitted for testing. During the coldest winter months in Sweden, […]
Norrøna Launches “Tailored for Her” Collection For Fall 2023
Norrøna, the family-owned Norwegian apparel and gear manufacturer, launched its Tailored for Her women’s-specific ski and mountaineering gear for Fall 2023. The collection was tested in collaboration with Norrøna’s U.S. women’s ambassador team, including skier and mountain biker Delilah Cupp, trail runner and surfer Robin Vieira, trail runner and backcountry skier Hilary McCloy, and skier […]
Salewa Unveils Progressive Trekking Collection For S/S 2024
Salewa NA, the mountain sports company owned by the Oberalp Group, released its Progressive Trekking Collection ahead of the Spring/Summer 2024 season, featuring products made from natural fibers for newcomers and veteran adventurers. The apparel combines natural fibers, including hemp and merino wool, with synthetic materials and includes the Puez Hemp/Durastretch 2/1 Hybrid Jacket and Pant, made with […]
