SGB Today

Fast Track Tennis, Learn The Game “Faster and Easier”

Fast Track Tennis is a new device that allows users to hit 200 live tennis balls every ten minutes with no required tennis court, practice partner or ball pick-up, helping “users build the necessary muscle memory to become a better player while having fun at the same time.” Using three tennis balls, a portable net […]

NRS x OnWater Launch Navigation App For Paddlers

Northwest River Supplies (NRS), an equipment and apparel supplier for water recreation, safety and rescue, launched PaddleWays, a paddling navigation app in partnership with onWater. “While other adventure sports have long benefitted from widely used mobile technologies, paddlesports has been left behind, until now,” said NRS Chief Marketing Officer Mark Deming. “Our vision for PaddleWays is […]

Primus To Launch Ulti Stove Systems and Pots

For Spring 2024, Primus will launch the Ulti Stove System and Ulti Pots. The Ulti Stove Systems is a wind-resistant cooking solution receiving an ISPO Award for “Innovative Outdoor Stove” at the OutDoor by ISPO 2023 trade show in Munich, Germany. “We’ve been providing solutions to explorers for the past 130 years and are excited […]

LIVSN Rolls Out Secondhand Marketplace

LIVSN Designs, an outdoor apparel company, introduced its Well Worn Gear Secondhand Marketplace to keep its products in rotation and out of the landfill. The platform allows customers to sell their used LIVSN products and purchase LIVSN gear from other sellers, who can also opt for LIVSN marketplace credit or cash. “We’re excited to be […]

La Sportiva’s No-Edge Climbing Shoe Line “Defies Expectations”

La Sportiva, the maker of mountain gear, introduced a climbing footwear line for Spring 2024, highlighted by the No-Edge collection that offers climbers “intuitive performance, increased sensitivity and superior durability.” The No-Edge collection includes the Mandala and updated versions of the Futura, the Mantra and the Genius. The brand will also release the TX4 Evo, an “eco-friendly approach shoe designed to […]

Outdoor Research Expands Into Mountain Biking

Outdoor Research, the technical outdoor apparel company, launched into the mountain bike category for Spring 2024 with its eight-piece Freewheel MTB collection, addressing a core activity for a large segment of its customer base. “The Freewheel program was developed because our customers and athletes ride mountain bikes alongside their many other outdoor activities, and we […]

Igloo And Looney Tunes Hop Into First Cooler Collab

Igloo and Warner Bros. Discovery Global Consumer Products, in celebration of WB’s 100th anniversary, collaborated on a Looney Tunes Cooler Collection featuring a Little Playmate cooler and stainless steel drinkware with Bugs Bunny front and center. Igloo reported it would expand the Cooler Collection later in 2023 with a Looney Tunes cooler bag.  “We’re beyond […]

PrimaLoft Expands Active Insulation Range

PrimaLoft reported adding four styles to its Active Evolve line of insulating fabrics it first introduced in 2018. Combining the lightweight warmth of insulation with the fabric’s breathability, Primaloft’s Active Evolve “performs in a wide range of activities, regardless of intensity or season,” allowing “brands to use less overall material when designing a garment, reducing […]

White Duck Outdoors Launches New Tent Models

White Duck Outdoors, a provider of tents and outdoor accessories, launched two new tents, the Altimus Bell Tent and the Rover Scout Tent (in two sizes, 8ft x 9ft and 8ft x 13ft). Made with a sustainably sourced polycotton blend canvas fabric from BCI-certified cotton and recycled ocean-bound plastics, the material is “lighter than canvas but stronger […]

Dakine Launches Method Series Backpacks For Back-To-School

Dakine rounds out its back-to-school collection with the Method Series, which includes three styles: Method Backpack DLX 28L, Method Backpack 32L and 25L.  Made of 100 percent recycled polyester or nylon, depending on the color, the DLX 28L offers organizational compartments and integrated water bottle pockets. Available in vintage camo, black ripstop, geyser grey, poppy […]

Adidas Sport Drops SP0074 Performance Shield Sunglasses

Adidas Sport released its SP0074 Performance Shield sunglasses engineered for outdoor sports with a lightweight frame, top-tier lenses and a design that expands peripheral vision. Features include: Aeration anti-fogging system; Lightweight and flexible frame made of TR90 material for angled fit with adjustable temples; Security block hinge to secure the temples in open or closed positions. Once […]

UYN Debuts Running Shoes Engineered From Socks

UYN, a Trerè Innovation company based in Italy, debuted its running line for spring 2024. The road, trail and cross-trail shoes are made from socks and sized for men and women. The proprietary design and technology reflect two years of research and collaboration with Trerè Innovation’s research and design facility, the Academy for Research and […]

Houdini Sportswear Debuts SS24 Line

Houdini Sportswear, a global circular sportswear company, introduced its SS24 collection using lightweight fabrics, suited for biking, climbing, hiking and traveling. The company reported that “100 percent of the products are made from environmentally preferred sources, are PFAS-free, and made from recycled, renewable, biodegradable and bluesign certified materials.”  “This line reinforces our philosophy to produce […]

Saucony Releases Aura TR and Endorphin Rift Trail Shoes

Saucony expanded its shoe collection with the Aura TR and Endorphin Rift. The Aura TR is an entry trail shoe for runners built with VersaRun cushioning and 4mm lugs. The optional GTX upgrade ensures feet stay dry through all-season wear. The Endorphin Rift provides trail runners with a high-performance option similar to the Endorphin Speed […]

Gerber Gear Unveils USA-Made, Customizable Folding Knife

The tool manufacturer, Gerber Gear, released its Assert Folding Knife, designed and made in Portland, OR at its zero-waste facility. With a pivot lock and small footprint, Gerber’s Assert folding knife weighs under two ounces and features an S30V plain-edge blade, ambidextrous pivot lock and clip, adjustable thumb stud, deep carry pocket clip, single-handed deployment, textured […]