SGB Today

686 Drops Unwork collection, Blurring the line between Work and Play

686, the independent snowboard, ski and technical apparel brand, dropped its Unwork collection, introducing a jacket and pants with a take on classic workwear. “We wanted to create a collection that reimagines what ‘work’ means to the modern man,” said founder and CEO, Michael Akira West. “Our brand is about blurring lines—there are no borders […]

Ignik Unveils MTN Collection

Ignik, the outdoor heating brand, will debut its MTN Collection in collaboration with artist and Canadian Backcountry guide Jessa Gilbert, featuring her artwork on the Gas Growler Deluxe, Backside Heated Seat Pads, and upcoming Topside Heated Blanket. MTN collection from left to right: Topside Heated Blanket, Backside Heated Seat Pad, Backside Heated Seat Pad XL, […]

Forme Launches Ace+ Polo Posture-Correcting Polo

Forme, a human performance company that designs patented posture and recovery wearables to correct alignment and related musculoskeletal disorders, launched the Ace+ Polo, its latest posture-correcting polo designed to be worn while playing golf. Maintaining perfect posture and body connection is “paramount” to “achieving peak performance in golf,” said Forme. The Ace+ Polo is “intelligently […]

Kora Expands Bamboo Line With Activewear Capsule

Kora, the manufacturer of technical apparel with natural fibers, including yak wool, merino and bamboo, expanded its bamboo apparel range with an activewear capsule collection including everyday tops, leggings and pants for men and women. Since its founding, Kora has manufactured its own fabrics that make up its garments. The company introduced its Bamboo line […]

Xero Shoes Launches New Styles For Running, Hiking and Casual Wear

Barefoot shoe brand Xero Shoes launched eight new styles—two updated running shoes, two trail runners, a workout trainer, a waterproof hiking boot, a men’s casual moccasin, and a faux wool slipper, adding to its over 45 styles of “barefoot shoes”. “The talented designers on our team developed our brand into a full-fledged line that appeals […]

Icemule Coolers Introduces Hands-Free Handlebar Cooler

Icemule Coolers, the portable backpack cooler maker, introduced the Impulse hands-free cooler inspired by traditional “musette” bags made famous by Tour de France cyclists. The Icemule Impulse triples as a bike handlebar bag, crossbody tote and lunch cooler, enabling outdoor enthusiasts to keep refreshments ice-cold on the go. The Impulse is made with Icemule’s heavy-duty Mule Skin […]

Raen Introduces Expedition Remmy

Raen, an eyewear brand, introduced its latest creation, the Expedition Remmy. Building on the popularity of the Remmy frame style, Raen reimagined the design by incorporating a hood detail for enhanced eye protection. “We are thrilled to unveil the Expedition Remmy, an eyewear innovation that captures the essence of adventure and pays tribute to the daring […]

Adidas Sport Unveils SP0076 Shield Sunglasses

Adidas Sport continues to push innovation with its latest SP0076 PRFM Shield Sunglasses.  The SP0076 PRFM offers an ergonomic, lightweight and flexible wrap frame made of TR90 material designed to ensure a secure fit and minimize slippage and distractions during rigorous activities.  The sunglasses come with an adjustable nose pad without leaving marks even after […]

LaGolf x Sportsbox AI Partner to Launch Motion-Based Fit Experience

LA Golf partnered with Sportsbox AI to launch the “LA Golf Fit Yourself Experience” inside the Sportsbox 3DGolf app, allowing golfers to record their swing and match it to the best equipment for their game based on motion science. “You can now fit yourself more accurately than a launch monitor or simulator with just your […]

Deckers X Lab Conquers Land And Water With X-Scape Baja

Deckers X Lab, the footwear manufacturer, introduced the X-Scape Baja for men and women to unwind whether on land or water. Its sugarcane midsole and anatomically molded footbed alleviate muscle pressure and for recovery after a workout.  Engineered with drainage holes and a breathable sugarcane IM-EVA upper frame, the Baja rapidly expels water to accelerate […]

Moultrie Releases Edge Pro Cellular Trail Camera With AI Technology

Moultrie Mobile, a manufacturer of cellular trail cameras that also offers a remote monitoring app for hunters and property owners, released its Edge Pro Cellular Trail Camera with false trigger elimination capabilities powered by AI in the form of Smart Capture and Smart Zone technology. Smart Capture Technology gives users control over what species the […]

Hot Chillys Launches Clima-Wool Collection, Expands Clima-Tek Line For Fall 23

Hot Chillys, the maker of performance base layers and winter accessories, launched its Clima-Wool base layer collection in a merino wool blend and added new products to its Clima-Tek line for Fall 2023. The Clima-Wool collection, a crossover between performance and lifestyle, combines the natural benefits of mulesing-free merino wool with synthetic fibers and is […]

Revo Celebrates Anniversary With Limited-Edition Sunglasses

Revo celebrates its 38th anniversary by launching five limited-edition sunglasses—three titanium aviators with silver and 24K plating and two titanium frames. The Air Limited is available in three colors and Descend Z in two colors, with only 500 pairs manufactured of each style. The Air series introduces three new Air LTD frames: Gold—an aviator-style frame […]

Canada’s Ewool Makes U.S. Debut In Fall 2023

Ewool, a Canadian manufacturer specializing in heated clothing, reported it will enter the U.S. market in Fall 2023, featuring SnapConnect, a proprietary charging mechanism. “No other line of heated wearables can match our performance,” said Founder and CEO Alain Desmeules. “ewool’s products combine high-performance technologies and premium fabrics, providing next-generation solutions for immediate warmth. SnapConnect […]