Goruck Becomes CrossFit Games Official Footwear and Apparel Partner
Goruck, based in Jacksonville, FL, replaced Nobull as the official apparel and footwear provider of CrossFit and the CrossFit Games.
Peloton and TikTok Partner on Fitness Content
Peloton Interactive signed a partnership agreement with TikTok to create a workout content hub on the company’s short-form video platform, offering a dedicated, co-branded #TikTokFitness hub to house custom Peloton content.
Blackcrows expands partnership with Freeskier Nikolaï Schirmer
Blackcrows, the French ski brand focused on design-driven performance ski gear and apparel announced it expanded its partnership with freeskier Nikolaï Schirmer to include apparel and equipment.
Puma to Release Puma Fit Collection on January 1
Puma Fit collection, rooted in sport, combines technology and innovation with dynamic design principles for all workouts. Completing the collection is the redesigned PwrFrame TR3 training shoe.
Jordan Brand To Release Jayson Tatum Second Signature Shoe
“This second shoe represents evolution and how much I’ve grown as a player. I’m always building on my skills so I can be better than who I was yesterday. I hope consumers appreciate how much we put into this one.” —Jayson Tatum
Nikola Jokić Inks Signature Shoe Deal with 361° Footwear Brand
Jokić will debut his first signature performance basketball shoe with 361° shortly. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball shoe from 361°.
Terracea Elevates Core Winter Gear for 2024
Terracea, the maker of winter and ski jackets, founded in 2017, will expand its focus beyond the core winter market in 2024 with a collection that integrates everyday style with performance functionality.
5.11 Tactical Adds EDC Products for Winter 2024
5.11 Tactical added everyday carry (EDC) products to its Winter 2024 line to meet the needs of first responders, outdoor enthusiasts, and those who prioritize preparedness.
Recco Continues Global Expansion of SAR Helicopter Detectors
The Recco network will continue to expand in 2024 as the brand partners with more SAR organizations.
TRX Partners with Club Pilates and YogaSix
TRX collaborated with Xponential Fitness brands YogaSix and Club Pilates to create a custom TRX Suspension Trainer for both brands.
Watershed Drybags Introduces New Material and Colors For 2024
Watershed Drybags introduced a new material, Kryptothane Plus, on all its recreational drybags and three new colors—safety orange, royal purple and smoke green.
MSG Names Oura official partner of the New York Knicks
Oura will be the presenting partner of two original content series that will run across Knicks digital channels, one which spotlights the key role that strength and conditioning plays within the organization and the other custom content with Knicks Guard Jalen Brunson.
SKLZ Launches Speed Gates to Elevate Athlete Training
The Speed Gates set includes four cones, four sensors, a timer, and a carry bag. Athletes set up a start and finish gate using the light indicators and run the distance between them.
UCM Athletics Extends Apparel Contract with BSN/Nike
The University of Central Missouri Board of Governors approved a five-year contract extension with BSN and Nike to provide apparel for the University’s Athletic department.
Paka launches Pakacloud, Alpaca Fiber Fleece Alternative
Paka, the Alpaca apparel manufacturer based in Peru, launched Pakacloud, an alpaca-based fleece.
