Coach Adds Jason Tatum as Brand Ambassador
A multi-time All-NBA First Team selection, Tatum has “created a career as an ambitious individual who shares Coach’s spirit of optimism and endless possibility.”
Craft Xplor Merges Gravel Tire Technology with Running Innovation
The Craft Xplor, a collab between Craft Sportswear and Vittoria, merges gravel tire technology with running innovation.
Verge Launches Gravel Apparel Range
What sets the Gravel Range apart is its customization options. Gravel cyclists can customize each piece, whether it’s team colors, personal designs or club logos.
Keen Celebrates 10 Years of Uneek Open-Air Sneaker
To round out the celebration, Keen will introduce three new variations of the Uneek open-air sneaker, available in men’s and women’s styles.
“Fantastic Baseball” Launches with MLB as Partner and Aaron Judge as Cover Athlete
Global game developer Wemade launched “Fantastic Baseball,” a mobile game developed in partnership with Major League Baseball and endorsed by baseball superstar Aaron Judge as the cover athlete.
Algenesis Unveils Groundbreaking Biodegradable TPU Material
Algenesis’ partnership with Trelleborg underscores the material’s versatility and potential to disrupt industries ranging from aerospace applications to outdoor apparel.
Currex Insoles Signs USWNT Team Captain Lindsey Horan
Sponsored Content: Currex, the leader in activity specific insoles inks agreement with Professional Soccer player, Lindsey Horan, to play in the brands Currex CleatPro insoles.
New Era Cap Signs Multi-Year Collab With Pro BMX Athlete Nigel Sylvester
Sylvester to serve as creative advisor in multi-year deal with New Era Cap.
“Unfortunately, Not A Lot Has Changed For Girls In Football”
German national team captain Alexandra Popp speaks to Puma CEO Arne Freundt about leadership and the challenges of women in football (soccer).
Dick’s House of Sport Partners with Former NFL Pro J.J. Watt
“J.J.’s passion for sport and his commitment to the community make him the perfect fit for Dick’s House of Sport.” —Mark Rooks, VP of creative, sponsorships and entertainment, Dick’s Sporting Goods
Adidas Introduces Twistknit and Twistweave in Ultimate365 Golf Apparel Collection
Adidas Golf’s new material concepts, Twistknit and Twistweave, are now part of its Ultimate365 golf apparel range for men and women.
Copper Mtn Resort x Ball Revolutionize Recycling Practices To Protect Mountain Town
The Ball Aluminum Cup is made of 90 percent recycled content, the highest recycled content rate of any beverage packaging in its category and is available in 5 different sizes.
Petsmart’s Arcadia Trail Collection Empowers Pet Parents + Pets To explore With Confidence
LED apparel, functional outdoor gear and glow-in-the-dark toys give pet parents the confidence to enjoy the outdoors safely this summer with their pets.
Gazelle Bikes Introduces Eclipse eBike Featuring Bosch Smart System
The Eclipse is Gazelle’s first low-step, Class 3 eBike paired with the largest, integrated 750W battery.
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
