SGB Today

Filson to Launch Womenswear Collection

The 127-year-old Seattle, WA-based American heritage brand expands into the women’s fashion market, launching its first womenswear collection in August 2024.

Star Rods Celebrates 65th Anniversary

Global outdoor brand teams up with Cape Fear Distillery and Steve Goione to launch an inaugural pairing of USA-made inshore fishing rods and American-crafted spirits. 

Nemo + Out&Back Outdoor Partner on Trade-In Program

“Nemo designs durable, top-quality gear, making them the perfect partner to help scale and democratize circular solutions to the outdoor industry.” —Barruch Ben-Zekry, Founder and CEO, Out&Back.

Linksoul Presents Early Spring Loreto Collection

“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” —Linksoul Co-founder and CEO John Ashworth

Quintana Roo debuts V-PRi Flagship Triathlon Bike

The model includes Quintana Roo’s first integrated cockpit, internal hydration and nutrition storage, exhibits weight savings, and a high level of packability for traveling triathletes.

Ronnie Fieg for Diemme Cornaro

Ronnie Fieg, owner-operator of Kith, renewed his partnership with Diemme, to update the Cornaro in Kith’s Winter 2023 Palette.

Feel the Course in Asics Gel-Kayano Ace 2 

Designed to bring lightweight comfort to the golf course, the Asics Gel-Kayano Ace 2 builds on the brand’s running shoes, giving golfers performance footwear while on the course. 

Dunlop Sports Americas Relaunches Never Compromise Putters

“We’re excited to be able to bring back the Never Compromise line and give golfers the opportunity to get a hand-built, fully custom putter fit entirely for their stroke.” —Chuck Thiry, Vice President, Dunlop Sports Americas

Adidas and Malbon Golf Introduce The Crosby Collection

“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf