Adidas x Patrick Mahomes Drop the Mahomes 2 Collection
“Mahomes 2 has been years in the making and is the result of unparalleled collaboration between Mahomes and our industry-leading designers to create a premium, unique collection.” —Chris Murphy, Senior Vice President, Brand Marketing, Adidas
Huk Performance Fishing Apparel Introduces Mossy Oak Stormwater Pattern
The Mossy Oak Stormwater pattern represents what every fisherman respects—stormy waters, choppy seas, swirling gray skies, and charging swells.
Primal Partners with the National Cycling League
Through the agreement, Primal is the exclusive pro-tour cycling apparel provider for NCL’s Denver Disruptors, Miami Nights and Atlanta Rise.
Vulcan Becomes Official Ball of The Picklr
The Vulcan ball will be used across Picklr club initiatives, including leagues, tournaments and clinics, and will be sold exclusively at all Picklr locations and pro shops.
Aetrex FW24 Line Builds off Ballet Shoe Momentum
“Customers love the glove-like fit of the upper and the cushioned feel underfoot of this shoe, so it was a natural next step to extend this construction into other wearable, on-trend styles.” —Amy Egelja, VP Footwear Design, Aetrex
Alfa Romeo x Greats Drop Ltd-Edition Sneaker Ahead of the Big Game
Alfa Romeo teams up with luxury sneaker brand Greats, launching a limited-edition Alfa Romeo-branded sport sneaker ahead of the Super Bowl weekend in Las Vegas.
Wilson To Drop First 3D-Printed Basketball That Never Needs Inflating
“Wilson has gone where no brand has gone before with the release of the Airless Gen1 basketball, further inspiring the next generation of sports innovation.” —Kevin Murphy, General Manager, Team Sports, Wilson.
FedEx delivers the Vince Lombardi Trophy to Las Vegas ahead of Super Bowl LVIII
Fans in the Las Vegas area can view the trophy up close at the Super Bowl Experience Presented by Toyota through February 10 at the Mandalay Bay Convention Center.
Orvis Releases 4th Generation Helios Fly Fishing Rod
“The new Helios is a reimagining of what’s possible in a fly rod and its ability to deliver the best experience for an angler. Four times more accurate than the industry benchmark H3 is not hyperbole.” —Shawn Combs, Director, Fishing Design and Development, Orvis
GoBoat Fish Unlocks New Access for Fishing and Outdoor Enthusiasts
A personal inflatable disk boat aimed to “revolutionize the way fishing and adventure enthusiasts experience their aquatic adventures.”
Adidas x Bape To Drop Latest 30th Anniversary Stan Smith Sneakers
The latest drop, on February 10, from the 30th anniversary Bape Stan Smith collection brings the Japanese streetwear brand’s signature ABC Camo to the fore.
Easton Diamond Sports Ghost Advanced Fastpitch Softball Bat Rises Above
“The high-performing Double Barrel 3 technology coupled with the most durable composite material we’ve ever made gives players an amazing feel with the hottest performance possible.” —John Loeffler, Bat Category Manager, Easton Diamond Sports
Agassi, Graf, McEnroe, and Sharapova compete for $1M Purse in Pickleball Slam 2
In the main event, Andrew Agassi and Steffi Graf defeated John McEnroe and Maria Sharapova.
Adidas x Song for the Mute Drop Third Collaboration
Adidas Originals’ third collaboration with Song for the Mute includes footwear and apparel fusing nostalgia with a contemporary vibe.
Carhartt Redefines Women’s Workwear with Spring 2024 Collection
Powered by Tencel Fibers, the workwear brand introduces its lightest, softest gear designed by and for women.
